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Logistic and Supply Chain management | Assignment

   

Added on  2021-04-24

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Languages and CultureEnvironmental SciencePolitical Science
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Running head: LOGISTIC AND SUPPLY CHAIN MANAGEMENTLogistic and Supply Chain ManagementName of the Student Name of the University Author Note
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1LOGISTIC AND SUPPLY CHAIN MANAGEMENTTable of ContentIntroduction......................................................................................................................................2Task 1: (refer to appendix)..............................................................................................................2Task 2: Discussing the rationale for the selection of the chosen market........................................2Task 3: Applying 5 forces model to analyze the competitive intensity of the industrialenvironment of Lidl in the selected market.....................................................................................4Task 4: Analyzing firm’s internal environment to evaluate resource and capabilities of Lidl andcompetitive advantage implications................................................................................................6Task 5: Evaluating different modes of the entry available to Lidl and providing recommendation-.........................................................................................................................................................8Justification for selecting Direct Investment as the entry mode strategy for Lidl.......................9References and Bibliography.........................................................................................................11Appendix:......................................................................................................................................16Evaluating Mexico and Norway to identify which represents the most potentially attractive targetmarket for Lidl’s international expansion strategy (Appendix)....................................................16
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2LOGISTIC AND SUPPLY CHAIN MANAGEMENTIntroductionThe following report provides a detailed analysis of business management strategies.Particularly, the report focuses on how an organization can expand its operation into the foreignmarket dealing with the possible marketing challenges that appear during the expansion process.In order to create relevancy in the analysis, the report considers the organization Lidl- AGerman Supermarket chain. The purpose of the report is to develop a suitable businessexpansion strategy for Lidli suggesting a suitable market, which would help the firm to resolveits existing challenges and gain profits from the new market. However, expanding business into anew market often appears to be risky and challenges because there are certain external andinternal environmental barriers preventing expansion. Nonetheless, this report also suggests howthose market barriers can be tackled with appropriate strategies and approaches. As the purposeof developing an expansion strategy, both Mexico and Norway’s market environments have beenevaluated in the report and based on the findings one of the markets has been selected for thechosen organization to enter. Task 1: (refer to appendix)Task 2: Discussing the rationale for the selection of the chosen marketPESTLE analysis conducted in task 1 helps to understand that Norway remains as thepotential market for Lidl, as Norway’s political environment is comparatively stable andgovernment is very favorable towards the business. Compared to other European nations whichfall under EU, Norway is a step ahead, as it is associated with “European Free TradeAssociation”. The most significant business opportunity that Lidl can find in Norway is the
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3LOGISTIC AND SUPPLY CHAIN MANAGEMENTgrowing economy, which disposable incomes of Norwegians are also increasing. Thus, when thedisposable earning of people are increasing, their needs and demands are supposed to increaseand to meet the growing needs, a new businesses are required. Hence, Castellacci, Fevolden, andLundmark (2014) also mentioned that even though the population in Norway is less compared toother European nations, this would not create any further barrier; rather, this will provide a newstep for meeting the business goals. For example, as the population is less, number of targetcustomers would be less; thereby, Lidi can easily achieve its short-term goals. As the economyin Norway is developing, Lidi can sell its high quality products by developing a desired pricingmethod. On the other side, Lildl can receive a strong technological backup from Norway’sbusiness environment. Hence, even though technological base in Mexico is developed butextending trades policies combined with United State is barrier for German Supermarket chainAldi. Additionally, the social factor discussed above implies that rate of education of Norway isalso higher than Mexico, which creates the scope for hiring regional talents. This means Lididoes not have to hire talents from the global environment (Richards et al. 2013). Government inNorway is supportive towards the new the businesses; thereby, keeping footsteps in Norwaywould be an effective business decision for Lildi. Moreover, the findings indicate that Norway’sgovernment has made additional investment for upcoming three years to spur development forthe industries that are lagging behind such as food and retail. On the contrary, due to the presence of several political parties in Mexico, government isbiased towards the political parties. Consequently, the businesses in Mexico face challenges fromthe external environment such as unnecessary trade policies formed by political parties and lackof governmental support (Castellacci, Fevolden and Lundmark 2014). Furthermore, it is also
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