Logistic and Supply Chain Research Proposal
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Added on 2020-04-21
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This very specific study has focused to make a critical analysis about the effective of supply chain and logistic in business efficiency of Air New Zealand. Air New Zealand is one of the most prestigious brands occupying a predominant place in the realm of airline industry. This particular organization is primary famous for airline transportation system having 21 domestic and 31 international destinations in 19 countries around the Pacific and the United Kingdom. Initially, Air New Zealand was very much restricted within regional boundary (airnewzealand.co.nz, 2017). After achieving global recognition, this specific brand has received immense challenges in maintaining effective supply chain process.
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Running head: RESEARCH PROPOSAL Logistic and Supply Chain(Research Proposal) Name of the Student Name of the University Author’s Note
1RESEARCH PROPOSALTable of Contents 1. Introduction:................................................................................................................................21.1 Backgrounds of the research work............................................................................................21.2 Research aims and objectives:...................................................................................................31.3 Research questions:...................................................................................................................42. Overview of the literature review:...............................................................................................43. Research methodology:...............................................................................................................5Reliability and Validity..................................................................................................................11Ethical consideration.....................................................................................................................114. Conclusion and recommendations:............................................................................................13Recommendation...........................................................................................................................14Expected Outcomes.......................................................................................................................15Reference List:...............................................................................................................................17
2RESEARCH PROPOSALTopic: Impact of changing global trends on Air New Zealand supply chain1. Introduction:With the competitive business environment, supply chain management process leaves amajor positive impact in enhancing the organizational prestige and recognition. Variousconspicuous scholars have provided different opinions regarding the impact of Supply chainmanagement on organizational performance. This very specific study has focused to make acritical analysis about the effective of supply chain and logistic in business efficiency of AirNew Zealand. Air New Zealand is one of the most prestigious brands occupying a predominantplace in the realm of airline industry. This particular organization is primary famous for airlinetransportation system having 21 domestic and 31 international destinations in 19 countriesaround the Pacific and the United Kingdom. Initially, Air New Zealand was very muchrestricted within regional boundary(airnewzealand.co.nz, 2017). After achieving globalrecognition, this specific brand has received immense challenges in maintaining effective supplychain process. In last five years, it has been observed that this specific organization is not able tobalance their supply chain method systematically. The study has focused to evaluate on how AirNew Zealand in order to follow the global trends is facing difficulties in maintaining logisticseffectively. 1.1 Backgrounds of the research work In last five years, it has been observed that the supply chain sector of Air New Zealandis facing innumerable difficulties in order to follow the global trends. This specific issue hasbecome a matter of major concern for numerous research scholars as well. As per the point of
3RESEARCH PROPOSALview of large number of scholars, it is evident that Air New Zealand has hired limited numberof work force within supply chain process. As a result, the service users have to face numerousdifficulties in receiving the products properly (Amin & Zhang, 2012). In addition, humanresource managers have intended to appoint most of the male employees within the serviceprocess of logistics due to uncertain work hour. This specific factor has been considered beyondthe business ethics. In order to run an organizational properly the business experts of Air NewZealand would have to follow some of the most important acts and legislations. The acts such as anti-discrimination act, gender equality act are one of the mostsignificant legislations that Air New Zealand has to follow while providing services. Afterappointing most of the male employees within the business organization, the business expertshave faced major issues in maintaining their reputation. In addition, Air New Zealand is facingimmense communication problem within the supply chain process (Beske, 2012). Air NewZealand in order to maintain their business in global market has to be dependent on the supplychain agencies. The managers of this very specific organization have to face innumerablecommunication barriers while interacting with them. As a result, the employees have to facedifficulties in interacting with the participants properly. However, after facing this kind ofcommunication barriers the supply chain managers fail to exchange necessary information witheach other properly. Automatically they have to face challenges in providing necessary update tothe customers about the delivery process of supply chain (Cai et al., 2013). Numerousresearchers have provided their point of view for conducting an in-depth research about thisspecific research issue.
4RESEARCH PROPOSAL1.2 Research aims and objectives: The primary aim of this specific research is to evaluate the impact of changing globaltrends on Air New Zealand supply chain. The primary objective of this specific researchproposal would be as follows:To critically understand the impact of global trend in maintaining the supply chain process ofAir New ZealandTo critically analyze the major factors that highly affect in maintaining effective supply chainprocess within airline industryTo provide some of the major recommendations on how the factors can be overcome forimplement effective supply chain management within Air New Zealand 1.3 Research questions: What is the impact of global trend in maintaining the supply chain process of Air NewZealand?What are the major factors that highly affect in maintaining effective supply chain processwithin airline industry?What should be the major recommendations for overcoming that factors in order toimplement effective supply chain management within the organization?2. Overview of the literature review: In the literature review, an in-depth discussion has been made regarding t impact ofglobal trend in maintaining the supply chain process on airline industry. Numerous scholarshave provided their own opinion regarding the effectiveness of supply chain management forenhancing overall business progress of organizations belonging to airline industry (Christopher,
5RESEARCH PROPOSAL2013). While discussing the various impacts it has been observed that supply chain managementenables to deliver the product to proper destination. At the same time, an effective supply chainprocess enables the business experts to maintain inbound as well as outbound logistics properly.At the same time, it is also undeniable that managers sometimes fail to maintain effective supplychain process due to lack of sufficient workforce strength (Liu, Qu & Zhong, 2012). Due to thecommunication gap, the customers fail to get proper services within time. Ultimately, it hampersthe overall productivity as well as image of business organization. 3. Research methodology: Research methodology is the integration of tools and techniques required for datacollection and data analysis. Different scholars over time have defined research methodology intheir own terms that conveys the same message. For example, Baskerville and Wood-Harper(2016) opined that research methodology is a structure, which is comprised of a particular set ofstandard assumption in the process of conducting the research. Sekaram and Bougie (2016) onthe other hand aligned research methodology with the research objective and mentioned that itshould be relevant and appropriate to the research objective. This can be considered as asystematic process that directs the course of the research. Methodology section will discussesabout the philosophy of research, approach of research, data collection, data analysis andsampling techniques. It further identifies the ethical consideration that the researcher shouldfollow during the work. Outline of the MethodThis particular research is carried out using the descriptive research purpose, deductiveapproach and positivism research philosophy finding its usefulness in the research. The primary
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