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Logistics and Supply Chain Management (PDF)

   

Added on  2021-05-31

13 Pages2284 Words51 Views
Running head: Logistics and Supply chain management Logistics and Supply chain management

Logistics and Supply chain managementExecutive summary IKEA is an MNC which is incorporated in 1943, which produces and sells furniture products inthe world. It is stated that the company is one of the biggest furniture retailers across the world.The paper explains that how the company initiates the supply chain management within theorganization to stay in the competitive market. The paper also shows that how IKEA usesvarious activities to ensure the sustainable supply chain and logistics management. It describesthat how the company provides customer satisfaction by using strong supply chain management. 2

Logistics and Supply chain managementTable of ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................41. History of the enterprise..........................................................................................................................42. Market and scope of its operation...........................................................................................................43. Characteristics of IKEA supply chain and logistical operational activity...................................................54Three activities that are used to ensure effective and sustainable supply chain.......................................7How Ikea influences all elements of its supply chain to adopt sustainable practices..................................85. How does IKEA collaborate with its suppliers and logistics partners to ensure customer satisfaction....8Conclusion and recommendations..............................................................................................................8References...................................................................................................................................................9Appendices................................................................................................................................................103

Logistics and Supply chain managementIntroduction The main aim of this task is to outline and analyze the supply chain management of IKEA. It is arenowned and popular furnishing company in the world. The company employs approx 149,000 employees in the organization to run the business operations in a hassle-free manner. The paper also explains the characteristics of supply chain and logistics management. Also, it describes thathow IKEA uses unique and dynamic supply chain management to increase the sale of the products and services. Further detail of the task has been detailed below. 1. History of the enterprise IKEA is a Swedish founded dutch based multinational group established in 1943 in Sweden. It designs and sells kitchen appliances, home garnishing and furniture. It is revealed that the company is the biggest retailer in the world since atleast 2008. The firm is well known and popular for its modernist design for several kinds of furniture and appliances. The vision of IKEA is to create a better life for people. The team members work hard to attain quality at affordable prices for the customers through utilizing the supply chain (Ikea, 2018). 2. Market and scope of its operation The company operates and manages its operations in Europe, Australia, Asia and the United States. Furthermore, middle class people are most effective and potential customers of IKEA. The company has opened 12new stores in 7 countries which provide them an overall record of 318 stores in over 38 countries. It shall be noted that IKEA is one of biggest top retailers in the world. It cores features include quality, functionality and affordably. The firm has more than 1300 suppliers in 55 countries across the world. The scope of the company is wider that affect the growth and sustainability in the marketplace (Johansson, 2013). Apart from this, IKEA uses latest and unique technology to design the various products in the global market. The organization uses leadership strategy and low price strategy to attract and retain more consumers globally. The main financial principle of the company is to grow and flourish by initiating and using own resources and capability. It shall be stated that large number of companies are operated under the name of IKEA trademarks. Along with this, a large group of franchisees are operated and managed by IKEA group. The inter IKEA group is launched to improve and 4

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