Logistics and Supply Chain Management of Nestle

Added on - 21 Apr 2020

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Running head: Logistics and supply chain managementLogistics and supplychain management
Logistics and supply chain managementExecutive SummaryMarketing is considered as an important factor for the organization to survive in the competitiveenvironment. In this report the company that is taken into consideration is Nestle. It is one of the mostpopular companies that offer various good quality products to the consumers. In this report, theanalysis is made by taking into consideration SWOT analysis and pestle analysis that helps theorganization to grow in the international market. The feasibility of entering a new market in U.A.E willbe discussed.Porter's five force model will also be used to analyze the nestle position in the market. In the last phaseof the report, the factors will be discussed that helps the company to attain success and alsorecommendation will be given to expanding the globally by taking into consideration marketing strategy.
Logistics and supply chain managementTable of ContentsExecutive Summary.....................................................................................................................................1Introduction.................................................................................................................................................1Nestle marketing management...................................................................................................................2Marketing Mix of Nestle..............................................................................................................................3Product....................................................................................................................................................3Price.........................................................................................................................................................3Place........................................................................................................................................................4Promotion................................................................................................................................................4Role of marketing tool.................................................................................................................................4Strength...................................................................................................................................................4Weaknesses.............................................................................................................................................5Opportunities..........................................................................................................................................5Threats.....................................................................................................................................................5Product life cycle model..............................................................................................................................5Introduction stage...................................................................................................................................5Growth stage...........................................................................................................................................6Maturity...................................................................................................................................................6Decline.....................................................................................................................................................6Recommendation........................................................................................................................................6Target......................................................................................................................................................6Price strategy...........................................................................................................................................6Distribution channel:...............................................................................................................................6Advertisement channels..........................................................................................................................6References...................................................................................................................................................6IntroductionNestle is known as one of the biggest food and beverage industry. Nestle has a large distributionchannel that offers its products in around 130 nations globally. The headquarter of Nestle issituated in Vevey, Switzerland. It is a supplier of food and drink products and also it has a rangeof milk products, chocolates, and coffees. Nestle also launched a joint venture in more than 80
Logistics and supply chain managementcountries. Earlier Henri nestle introduce milk for the babies who are unable to drink and to feedon their mothers. After 5 to 6 years the product was also used by the old age people. Thecompany gives the main emphasis on offering quality products to its customers. In the recentyears, the company has also given focus on becoming a nutrition and wellness company.Wellness gives emphasis on supporting the people who want to live healthy lives. Nestle is aworld leader in the field of research and development and also it creates healthier and morefocused nutrition foods. So the particular product that is taken into consideration of the companyis chocolates.FIGURE 1By analyzing the figure 1 it is seen that the overall sales of the company is enhanced in 2012. Byoffering good quality and by taking into consideration effective marketing strategies thecompany attained success and growth. If the quality that is provided to the consumers is good,then it can be easy for the organization to accomplish the goals and objectives. In 2012 by 8302
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