Logistics and Supply Chain Management of Nestle
13 Pages2875 Words471 Views
Added on 2020-04-21
Logistics and Supply Chain Management of Nestle
Added on 2020-04-21
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Running head: Logistics and supply chain management Logistics and supply chain management
Logistics and supply chain management Executive Summary Marketing is considered as an important factor for the organization to survive in the competitive environment. In this report the company that is taken into consideration is Nestle. It is one of the most popular companies that offer various good quality products to the consumers. In this report, the analysis is made by taking into consideration SWOT analysis and pestle analysis that helps the organization to grow in the international market. The feasibility of entering a new market in U.A.E will be discussed. Porter's five force model will also be used to analyze the nestle position in the market. In the last phase of the report, the factors will be discussed that helps the company to attain success and also recommendation will be given to expanding the globally by taking into consideration marketing strategy.
Logistics and supply chain management Table of ContentsExecutive Summary.....................................................................................................................................1Introduction.................................................................................................................................................1Nestle marketing management...................................................................................................................2Marketing Mix of Nestle..............................................................................................................................3Product....................................................................................................................................................3Price.........................................................................................................................................................3Place........................................................................................................................................................4Promotion................................................................................................................................................4Role of marketing tool.................................................................................................................................4Strength...................................................................................................................................................4Weaknesses.............................................................................................................................................5Opportunities..........................................................................................................................................5Threats.....................................................................................................................................................5Product life cycle model..............................................................................................................................5Introduction stage...................................................................................................................................5Growth stage...........................................................................................................................................6Maturity...................................................................................................................................................6Decline.....................................................................................................................................................6Recommendation........................................................................................................................................6Target......................................................................................................................................................6Price strategy...........................................................................................................................................6Distribution channel:...............................................................................................................................6Advertisement channels..........................................................................................................................6References...................................................................................................................................................6Introduction Nestle is known as one of the biggest food and beverage industry. Nestle has a large distributionchannel that offers its products in around 130 nations globally. The headquarter of Nestle is situated in Vevey, Switzerland. It is a supplier of food and drink products and also it has a range of milk products, chocolates, and coffees. Nestle also launched a joint venture in more than 80
Logistics and supply chain management countries. Earlier Henri nestle introduce milk for the babies who are unable to drink and to feed on their mothers. After 5 to 6 years the product was also used by the old age people. The company gives the main emphasis on offering quality products to its customers. In the recent years, the company has also given focus on becoming a nutrition and wellness company. Wellness gives emphasis on supporting the people who want to live healthy lives. Nestle is a world leader in the field of research and development and also it creates healthier and more focused nutrition foods. So the particular product that is taken into consideration of the company is chocolates.FIGURE 1 By analyzing the figure 1 it is seen that the overall sales of the company is enhanced in 2012. By offering good quality and by taking into consideration effective marketing strategies the company attained success and growth. If the quality that is provided to the consumers is good, then it can be easy for the organization to accomplish the goals and objectives. In 2012 by 8302
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