Understanding Operations, Logistics and Supply Chain Management Analysis 2022

Understanding Operations, Logistics and Supply Chain Management
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Introduction
Automobile industry signified as one of the world's largest industries on which everybody
depends directly or indirectly. Model diversity is a key factor of manufacturing processes in
automotive industry and for this flexible, agile and effective logistics along with supply chain
operation is needed (Chiappetta et al. 2017). In order to analyse this, Morgan Motors has
been taken into consideration and this strategic report is based on complete analysis of
internal and external environment of the organization.
Morgan Motors is one of the superior and prestigious car producers in UK. With the use of
quality materials and maximum involvements of craftmanship, this company not only sales
regular vehicles but also delivers sophisticated and classic sports cars. Currently, 1300cars
over year gets produced by this organization and the best part of their cars is all are hand
made only (Coyle, Langley, Novack, and Gibson, 2016). Morgan Motors has service points
and dealership in Germany, Poland, UK, Italy, Spain, UAE, Sweden, Finland, Thailand,
China, Japan, USA and Canada. Research and Development sector of the organization started
new projects such as Magnesium project, EVA GT and Morgan electric plus E. The biggest
problem lies in the ancient production methods used in Morgan Motors which take several
years to complete and deliver a car to its customer. In order to maintain the royal heritage in
designing cars and its production process Morgan Motors does not want to change their
ancient hand-made process (Darby et al. 2019).
The main objective of this paper is to understand company's current operation strategies,
business strategy, corporate strategy and co-operative strategies related to Morgan Plus 6
manufactured by Morgan Motor. Based on this analysis, relevant theories of Supply chain
and logistic operations will be applied.
Discussion:
The changing business conditions of the 21st century has incited associations defying issues
running from globalization, money related weakness to new advances and extending buyer
demands. In the vehicle business, as creators structure and production vehicles all around,
their reserve chains become continuously stunning with troubles that routinely upset the
general progression of advantage and higher speculator worth, for instance, long solicitation
to-transport lead times, faulty creation plans, excess stock over the store organize, broad
enthusiasm masterminding cycles and nonattendance of deceivability of suppliers (Denolf et
al. 2018). The effect of the overall money related crisis squeezed vehicle authorities to choose

right decisions about their creation organize for better execution. In a significantly testing and
genuine condition, for instance, today, where stock system is a notable contraption for
improving the definitive reality, a capable and fruitful creation arrange framework is an
obvious necessity for vehicle creators and their section producers so as to satisfy changing
buyer needs.
Figure: Supply Chain of automotive industry
While looking at the coordination and stock system of vehicle industry, the essential thing
that become into picture is unbalanced advancement (Gupta, Dixit, Routroy, and Dubey,
2017). The enthusiasm for vehicles is creating, stemming in huge part from China, India, and
Eastern Europe. Set up vehicle advertises in the United States, Western Europe, and Japan, in
any case, are level to declining. This lopsided improvement raises recommendations for the
store network. For one, OEMs and their level 1suppliers must set up neighborhood proximity
to profit by these new improvement open doors in rising economies (Hardy, Bhakoo, and
Maguire, 2020). They ought to in like manner tap into the close by stock base to exploit cost
levels and to fulfill neighborhood content prerequisites.
The Just In Time methodology or JIT process makes the business player oversee detachment
in redistributing (Khan et al. 2018). Re-appropriating will make open entryways for both car
suppliers and inventory network the board providers, (for instance, coordinations
organizations and IT firms) to broaden their organizations into coterminous zones—for
instance, preassembly or the administrators and quality control. To benefit by kept re-