Logistics and Management: Supply Chain Strategies and Future Sustainability of Dell

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Executive summary
Logistics network serves as a global circulatory system and acts as a value adding chain
which serves different functions. A proper vision is required to position the company form
the start strategically within the framework of other existing networks. To achieve this
objective a set of strategies needs to be formulated and systematic implementation of the
same. It’s an operative process that ensures the flow of resources from organisation to
customer. In this paper logistics and supply chain management of Dell company has been
analysed. An overview on what can be the fundamental reason of the company’s success and
how it can maintain itself in the market is showcased along with the concept of future
sustainability.

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Table of Contents
Introduction................................................................................................................................3
Fundamental reasons for the success.........................................................................................3
How can company maintain its competitive advantage?...........................................................4
Logistics Management Strategies..............................................................................................8
Concept of sustainability............................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................12

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Introduction
Logistics is all about getting the right quantity of the right product, to the right customer in
the right direction at the right place. Logistics management typically refers to governance of
the activities like inbound, outbound, warehousing materials, order fulfilment, materials
handling.
Supply chain or SCM refers to a practice which involves giving the customers an effective
service. It is a mixture and channelizing of all the resources and techniques available like raw
materials, production, inventory, and transportation between the participants in a chain (Rai
and Chunrao, 2016). This process helps in making the business sustainable taking into
consideration the aspects from supplier to customer.
Dell is a computer technology company that develops sells, repairs and gives assistance on
computer and computer related products. It is believed that supply chain management is
becoming a core component in deciding the success and the competitive edge over other
competitors in the market.
In this paper, which kind of processes of supply chain are utilised by Dell will be taken into
account. A critical analysis of supply chain of DELL, aspects of management and relevant
integrated strategies and future sustainability is done.
Fundamental reasons for the success
Its model is completely unique when compared to its competitors who fail to attain a
particular level. It simply avoids retail channels and sells directly to its customers. Therefore
it creates a static relationship between specific customers thereby making the reach easier
(Fossati, et. al, 2016).