Logistics Services Proposal for Bell Oil Refinery - Case Study

Formal Case Study
Individual Process &
Requirements

Contents
EXECUTIVE SUMMARY.................................................................................................................................3
SITUATION ANALYSIS...................................................................................................................................3
PROBLEM STATEMENT................................................................................................................................6
ANALYSIS.....................................................................................................................................................6
SHIPMENT OPTIONS/ALTERNATIVES...........................................................................................................8
RECOMMENDATIONS................................................................................................................................13
REFERENCES..............................................................................................................................................15

EXECUTIVE SUMMARY
Mike Mellencamp, carriers sales director at Tucker Company International Inc. (TCW), a
privately held third-party logistics (3PL) business headquartered in Haddonfield, New Jersey,
could sense the firm's chairman and former CEO, Jim Tucker's, drive and hardness in his voice:
"It isn't just about becoming inexpensive, quick, and simple, Mike," Tucker explained. "We must
serve our customers with the greatest and most appropriate service." Mellencamp was preparing
on a proposal for Bell Oil, a plant in Readings, Pennsylvania, to offer logistics services. TCW
would be successful in establishing itself as being a regional superpower in the 3PL business if it
were to win this project. Mellencamp recognized as he moved out of Tucker's room that drafting
the proposal would not be as simple as he had anticipated. The approach would have to clearly
demonstrate TCW's worth, cover all feasible transit options, and adhere to the business’s
financial practices.
Tucker was aware of many previous situations in which a competition 3PL had bid on a
business and lost it due to a lack of communications and viability study from either the
transportation firm or operator. Competing 3PLs, on the other hand, have won contracts but after
a while failure to implement through that and match customer requirements, resulting in irritated
consumers. Tucker and Mellencamp addressed their effective data connection that maintained all
parties affected by the issue in connection at all moments, and also their evidence has
demonstrated dispatch1 technique. Those who were convinced that TCW could provide the
optimum operational answer for the Bell Oil refinery by carefully examining the various
alternatives and clearly communicating the customers' requirements.
MAIN BODY
Discuss the pros and cons of hiring a 3PL such as TCW to handle a company’s logistical freight
needs.
Pros
Scalability: Based on the services necessary, a 3PL supplier may scale a firm's facilities,
manpower, and conveyance. Companies, distributors, and other producers may develop in new
markets more successfully and distinctively with far less effort. A third-party logistical provider