Logistics and Supply Chain Management in Ski Resort: A Case Study

This presentation discusses the logistics and supply chain management in a ski resort, covering topics such as legislative context, consultative process, operational plan, mission and strategies, major work, resources, and budget. The case study highlights the importance of sustainability and environmental conservation in the hospitality industry.

Logistics and Supply chain management

Legislative context
The legislative requirements are needed to be met for
ensuring the hospitality services and safety measures
are managed properly.
The Fair Trading Act has ensured fair trade activities
along with proper health and safety measures to keep
the tourists safe.
Trade Practices Act, Fair Trading Act and Environmental
Protection Act are applied to keep the environment safe
and manage trade relations properly too.
Alpine Resorts Management Act considers the ecological
and environmental aspects to conduct business
sustainably.

Consultative process
The vision of the ski resort is to provide much
more than just the hospitality services
delivered to the service users.
The alpine visitation campaign is managed
through financing by RMB
The marketing activities include use of social
media platforms to attract more clients
During the consultation, it is found that
health and safety workers are needed to
reduce the occurrence of incidents and
manage the safety of workers

Business unit and functional group
I am working at Mount Buller Ski Resort as a
marketing manager and tourism services coordinator
The resort aims to provide the best hospitality
services in a sustainable manner, furthermore enable
partnership working with companies like Bolle, Fox,
etc.
The location of the business is near Melbourne in
Australia
The job positions are available for front office
receptionist, cleaners and bar staffs, health care
workers, chef, supervisor, la carte waiters

Financial period and information sources
Obtaining relevant information about the
business and its features to keep the
customers satisfied is essential
Development of resort facilities like
managing recruitment and selection process,
managing online website and maintaining a
stable culture
Development of partnership to facilitate
creation of a healthy environment
Managing proper budgetary attributes

Activities included in the plan Time period
Gathering information about entity and assessing the
needs and preferences of people
January 1st to February 28th
Developing the resort facilities through betterment of
services
 Managing the recruitment of individuals to fill the
job positions
 Creating an online website and adding some
more features to make people aware of the
services delivered
 Improving the infrastructure and creating a
positive work culture
 Preserving the local culture and making sure to
understand the roles and responsibilities assigned
properly
March 1st to June 31st
Development of partnerships through engagement of
stakeholders in business
July 1- July 20
Respecting the Alpine environment and keeping the
environment cleaner, healthier and safer.
July 21st to September 15
Enhancing the access scopes and opportunities for the
individuals
September 16 to November 30
Preparing a proper budget and compare it with the
previous year’s budgetary plan
December 1st to December 31
Operational plan

Mission and strategies
S- To deliver the best quality ski services keeping in mind the
protection of environment and conservation of natural resources
M- To ensure that the transportation of visitors to the location is
done properly
A- To conserve the environment and natural resources so that a
ecological balance in nature is maintained
R- To improve the brand image and attract more customers while
keeping in mind the health and safety of workers too
T- To ensure that the tourists are made to reach the destination on
time and are provided with the right services to ensure satisfaction
Ski Resort insurance program is implemented to keep the
customers updated about the latest information about the services
of the resort
Preserving the environment and its natural resources

Major work
The EcoTourism campaign will be introduced
The project is undertaken to provide the
customers with various services delivered by
the resort and at the same time manage
sustainability to maintain a good and healthy
environment
The KPIs are revenue generated, condition of
environment and visitors coming to the
website of the company.

Resources Timing
Human resources including the employees,
persons holding the managerial position
and marketing department officials
15 days
Managing proper machineries and
equipments
30 days
Providing necessary training to them 10 days
Availability of resources and managing
those properly
5 days
Checking proper health and safety
measures with the accessibility to first aid
box and other health equipments.
10 days

Budget

Bibliography
Mangan, J., Lalwani, C. and Lalwani, C.L., 2016. Global logistics
and supply chain management. John Wiley & Sons.
mtbuller.com.au. (2018). Mt Buller. [online] Available at:
http://www.mtbuller.com.au/Winter/ [Accessed 17 Aug. 2018].
Rushton, A., Croucher, P. and Baker, P., 2014. The handbook of
logistics and distribution management: Understanding the
supply chain. Kogan Page Publishers.
Seuring, S., 2013. A review of modeling approaches for
sustainable supply chain management. Decision support
systems, 54(4), pp.1513-1520.
Winter, M. and Knemeyer, A.M., 2013. Exploring the integration
of sustainability and supply chain management: Current state
and opportunities for future inquiry. International Journal of
Physical Distribution & Logistics Management, 43(1), pp.18-38.

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