Logistics Strategy for Abcoat Private Limited

Logistics Strategy
Abcoat Private Limited

Background
Strategic management-
• Analyzing the current situation
• Development of the appropriate strategies
• Evaluating, modifying and changing the strategies as needed
Logistics Strategy
 Driving forces and ingrained attitudes for coordinating the goals, plans
and policies across the supply chain
 Monitor organizational performance
 Reviewing of performance results
 Decision making is done by Board of Directors, Top Management and
Strategic Managers and Non-managerial staff

Background
Case Study
 Declining sales of the industrial clothing led to decline and non-
retention of the three regional warehouse
 Members of the meeting from the warehouses argued strongly for the
alternative choice on the basis of preservation of employment
 The given scenarios relates to the raising concerns of the senior
managers of Abcoat Private ltd. and suggesting strategic plan

Critical Analysis and Strategic Views
 Abcoat Private Limited is identified as a medium sized company with
300 employees
 Primary business is supply of industrial clothing
 The comparative disadvantages led them to know their customer
more closely
 Decrease in sales volume is considered as the main cause of
corporate decline
 Senior management is willing to implement the renewal strategy by
following retrenchment

Critical Analysis and Strategic Views

Critical Analysis and Strategic Views
 Strategic move is depicted with the diversification strategy and
introducing new line segment of proactive sportswear like wetware
 In a diversification strategy the organization expands its activities
and operations by moving in various industries
 Abcoat has taken Related (Concentric) Diversification Strategy
 Renewal strategy is designed to stop the decline of the organization
Diversification Strategy Taken by Abcoat
Related (concentric)
Industrial Clothing, Protective
Sportswear