Logistics and Supply Chain Management in the Austrian Market - Desklib

Added on 2023-06-12

5 Pages911 Words76 Views

Amazon 1
LOGISTICS AND SUPPLY CHAIN MANAGEMENT IN THE AUSTRIAN MARKET
(Name)
Name of the Professor
Name of the Institution
Location of the Institution

Logistics and Supply Chain Management in the Austrian Market - Desklib_1

Amazon 2
As we gained more understanding of the primary business functions of the company and
its objectives, we designed a system with which we could measure the performance of the
customers. The design that we developed was further supplemented by our increase in
knowledge on all the areas that indicate the success of a company.
Understanding Amazon was the first step that we took in developing the design. We
researched on the operational procedures, the strategic plans and the goals of the Amazon
Company both in the short and the long term. The main sources of this data were social media
platforms such as their Facebook and Instagram pages as well as reviewing interviews with
managers that have been published online. We ensured that all the group members were
conversant all the information about Amazon before we proceeded to develop a comprehensive
scorecard that included all the key areas in the assessment.
The second step was identifying the customers’ perspectives. This assessment was a just
a preliminary and it was carried out using the scorecard that we had developed in step one. Using
the customer feedback we checked if Amazon’s performance from the customers’ perspectives.
Amazon targets to be the World’s most centric company, for instance, but the second step
involved using customers’ assessment in approving or disapproving Amazon’s performance. The
performance of the customers was maximized using lead and lag indicators that we developed.
This indicator helped to identify the similarities in customers’ feedbacks.
Draft 1
Each group member drafted their own scorecard on customer perspectives leading to a lot
of differences in the scorecards. We had excluded the casual relationship in all our drafts which
is a critical feature in customer-centric balanced scorecards (Kaplan & Norton 1992). We,