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Costs and pricing strategy in Business Assignment PDF

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Added on  2021-01-15

Costs and pricing strategy in Business Assignment PDF

   Added on 2021-01-15

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Costs and pricing strategy in Business Assignment PDF_1
Table of ContentsSECTION ONE ..............................................................................................................................1Business Summary......................................................................................................................1Business Aims.............................................................................................................................1SECTION TWO...............................................................................................................................1Describing core product/service..................................................................................................1Explaining USP of product/service.............................................................................................1Describing any other product/service for selling........................................................................2SECTION THREE...........................................................................................................................2Describing typical customer........................................................................................................2Where are the customers based...................................................................................................2Explaining the branding and promptness of customers to avail product/service........................2SECTION FOUR.............................................................................................................................3Explaining market research.........................................................................................................3SECTION FIVE...............................................................................................................................3Competitor Analysis...................................................................................................................3SECTION SIX.................................................................................................................................3Marketing strategy......................................................................................................................3SECTION SEVEN...........................................................................................................................4Operations and logistics..............................................................................................................4Premises......................................................................................................................................4Equipment...................................................................................................................................4Transport.....................................................................................................................................4Legal requirements......................................................................................................................4Insurance requirements...............................................................................................................5Management and Staff................................................................................................................5Additional information................................................................................................................5SECTION EIGHT............................................................................................................................5Costs and pricing strategy...........................................................................................................5SECTION NINE..............................................................................................................................5
Costs and pricing strategy in Business Assignment PDF_2
Financial forecasts.......................................................................................................................5Build business session......................................................................................................................6REFERENCES................................................................................................................................9
Costs and pricing strategy in Business Assignment PDF_3
SECTION ONE Business SummaryLondon Shippers is a start-up which will provide luggage transport services to customersfrom London to Romania. It requires thorough market research as this business is highlyprofitable and there are firms competing for market share. Well-defined strategies will beimplemented by company so that customers are satisfied in the best manner possible bydelivering faster and efficient services. This requires that firm will be able to ship luggages oftravellers from door to their destinations.Business AimsThe aim of London Shippers is to deliver faster luggage of customers from their doorstepand reach safely to their destinations. This would be accomplished by offering reasonable prices,economic sound services by maintaining full satisfaction level of customers.SECTION TWODescribing core product/serviceLondon Shippers will be operating on simple idea that travellers must enjoy the journeyas much as destinations. For accomplishing enjoyable travelling experience, it should not involvecarrying luggage. This can also lead to lost of luggage in transit in air plane or by road.Travellers move to airport for check-in their baggages and end up in a long queue. This can leadto frustration in start of trip and this can be resolved by London Shippers. The firm will pick upluggages at the door of customers and sent the same to destination, thus, providing healthy door-to-door services in effective manner (Chester, Ryerson and Horvath, 2017). This means thatluggage will be shipped to destination even before travellers reaches by. It will providesatisfaction to customers as faster services will be offered to them which will make them loyal.Explaining USP of product/serviceUSP (Unique Selling Point) of London Shippers is “When it is absolute, positivelyluggage has to be there even in overnight”. This slogan or USP of firm clarifies that it willdeliver the services to customers in overnight as well as commitment made to customers cannotbe broken. Faster and before-time delivery will be made leading to impart maximum customersatisfaction in the best way possible. This will provide consumers with enhanced services and1
Costs and pricing strategy in Business Assignment PDF_4

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