Case Study of London Eye

This case study analyzes the data of London Eye, the largest freestanding viewing wheel in Europe. It includes qualitative and quantitative data sources, findings, and recommendations for innovation and growth. The report concludes with interesting facts about London Eye.

Case Study of London
Eye

Contents
EXECUTIVE SUMMARY.................................................................................................................................3
TASK............................................................................................................................................................3
1. Overview and discussion of company..................................................................................................3
Findings...................................................................................................................................................5
Recommendations...................................................................................................................................5
CONCLUSION...............................................................................................................................................6
REFERENCES................................................................................................................................................7

EXECUTIVE SUMMARY
The London Eye, sometimes known as the Millennium Wheel, is a cantilevered observation
wheel located on London's South Bank. It's produced a bunch of entries in popular culture. In
this report consist of qualitative and quantitative data sources of collection like social media,
annual report and achievements (Van Aswegen and Retief, 2020). Along with define about the
all findings that get by the data collection after that provide appropriate recommendations in
regard of innovation and growth. On the basis of these data collection company take right
decision and apply innovation to sustain business activities.
TASK
1. Overview and discussion of company
With over 3 million people each year, it is Europe's largest freestanding viewing wheel and
the Biggest and most popular paid places to visit. The aim of case study to analysis data of
company. On the basis of these data collection applies innovation and prepares effective
strategies.
(a) Qualitative sources: The collecting of quantitative evaluations is aided by qualitative
approaches. They provide more personal, comprehensive relationships between attitudes and
other factors. The person is the centre of attention. Qualitative data, which describes a state of
things and so aids in delivering a better analysis of the situation, cannot be described in numbers.
There are mentions various sources of data collection like:
Annual report: Periodically, company goals and measurement systems, as well as expenditures
and projections, are established. At both the Operating Group and single attractions levels,
standard business effectiveness checks are conducted. Absence of financially suitable sites for
Objective: Midway entertainment and LEGOLAND parks; and prompt granting of building
permission needed to construct additional activities, entertainment, and lodging could stymie the
Firm's capacity to grow in alignment with specific goals (Karman, Kijek and Kijek, 2020). If the
Group's ability to rise in line with its business goals is hampered by a lack of cash flow:

During busy trade times, enough cash is earned to meet fixed costs, mortgage and tax bills, and
financial assets (such as strategic partnerships, the deployment of Midway activities, the
emergence of new LEGOLAND parks, and new lodging services); and
Changes in the international financial system have an influence on the Group's capacity to reach
existing growth ambitions in the long run.
Achievements: They're really happy of this accomplishment, specifically the total level of
involvement, which increased by 1% annualized to 87 percent (Coad, Mathew and Pugliese,
2020).
(b) Quantitative sources: Sales were estimated to have climbed to £1,740 million. Natural
increased revenue was 3.6 percent that incorporates the benefit of our inorganic growth initiative.
Sales increased by 0.8 percent on a resembling ratio. Such as increase, the contributions from the
launch of new Fair activities, and the development of the hotel offerings at our amusement parks
all contributed to sustainable sales growth of 3.6 percent. An excellent quality in our Roadside
Activities and Resorts drove resembling sales increase of 0.8 percent.
The finance actions carried out throughout the year were the outcome of the Group's purchase in
November 2019. The Group got £800 million in funding from the new businesses formed for the
purchase, which used to redeem €700 million in bonds are issued in 2015 and 2017, as well as
drawdown’s from its £600 million lines of credit and processing fees. The £600 million
Available Credit Facility of the MEL Company was eventually terminated. MEL said in
September 2019 that its permission request from holders of the $400 million 2026 bonds it
offered in 2018 was effective, and the obligations are still current.
(c) Social media: London Eye is in charge of promoting innovation throughout the Merlin Group
and development culture suppositions for our places of interest, as well as introducing new
notions into financially successful places of interest, generating quality programming like
cardboard cutouts and touristic staging, and building new sights and business investments, such
as hotel chains and people riding.

Findings
The influence of COVID-19 on the Firm's trade is still being evaluated and is susceptible
to quickly changing as of the date of approval of such financial statements. Almost all of the
company's features are presently shuttered. Although localized variances are expected, we
believe the current condition will last until mid-May. Following that, we expect government
limitations on firms opening to be lifted, as well as citizens' freedom of movement. In the weeks
that followed, this baseline model envisions a reliability to more regular trade rates, with
continuing income recovering to over 90% of average levels within two months after facilities
are reopened (He, Frost and Pinsker, 2020).
The beginning of a three-year agreement between EDF Energy and Merlin Amusements
was commemorated by opening ceremonies in January 2011. The logo was returned to the
former "The Merlin Entertainments London Eye" form on August 1, 2014, and the company was
renamed to just "The London Eye."
Recommendations
The Advisory board helped the Panel in deciding its obligations in addition to compensation,
such as giving suggestions on their executive compensation strategy, deciding the personal
employee remuneration bundle of each of the Supervisory Board, as well as the Chairman's
service charges, and suggesting and tracking the compensation of top leadership underneath the
Executive level. With help of impartial compensation studies and expert guidance, the Advisory

board examined all substance aspects of Merlin's compensation system, as well as the
compensation and rewards of Supervisory Board and senior management, and provides
suggestions on the executive pay structure.
CONCLUSION
As per the above report it has been concluded that London Eye, Jessica Alba, a Hollywood
star, holds the record for the most spins by an international superstar, with 31. On the Eye,
there've been over 5,000 wedding offers. All of the oils used with the Eye are recyclable, and the
oil is nutritious and has no adverse effects on animals. Because there is no compartment for the
32 Parts of London, the chambers are labeled up to 33. 13 In 2002, the Eye was given permanent
residence. In 2018, around 3.5 million tourists visited the London Eye.

REFERENCES
Books and Journal
Van Aswegen, M. and Retief, F. P., 2020. The role of innovation and knowledge networks as a
policy mechanism towards more resilient peripheral regions. Land Use Policy. 90.
p.104259.
Karman, A., Kijek, A. and Kijek, T., 2020. Eco-innovation paths: convergence or
divergence?. Technological and Economic Development of Economy. 26(6). pp.1213-
1236.
Coad, A., Mathew, N. and Pugliese, E., 2020. What’s good for the goose ain’t good for the
gander: heterogeneous innovation capabilities and the performance effects of
R&D. Industrial and Corporate Change. 29(3). pp.621-644.
He, C. Z., Frost, T. and Pinsker, R. E., 2020. The impact of reported cybersecurity breaches on
firm innovation. Journal of Information Systems. 34(2). pp.187-209.