Categories of Visitors Attractions and their Economic Importance

This study explores the different classifications of visitors attractions and their economic importance. It discusses the positive and negative impacts of visitors attraction tourism and provides recommendations to improve visitor experience. The feasibility study for Madame Tussauds as a visitor attraction is also included.

LONDON & PARTNERS
AND BEYOND

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1-..................................................................................................................................3
Varied classifications of visitors attractions in relation to specific categories of visitors
attractions...............................................................................................................................3
Purpose of range of different visitors attractions and its importance to local, regional &
national economy....................................................................................................................4
ACTIVITY 2-..................................................................................................................................6
Positive and negative impact of visitors attraction tourism and its implications for developing
a sustainable visitors experience............................................................................................6
Recommendations to minimize negative affect of visitors attractions tourism & improve
visitor experience....................................................................................................................7
ACTIVITY 3....................................................................................................................................8
Feasibility study for visitor attraction of choice.....................................................................8
ACTIVITY 4..................................................................................................................................10
Critically examine, several different visitor management strategies....................................10
Comparison and critically evaluation of ways in which tactics are implemented to meet
sustainable objectives...........................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Visitors attraction is referred to most popular and attractive places, where tourist love to
visit and spend their time with family or friends for more than 4 to 5 days. In the world, there are
many tourist attractions places available, where a million people are visiting. In recent time, due
to emerging trends local people drive towards travelling the most famous destinations in the
whole universe. The current study will explain categories of visitors attractions including
examples and economic importance & purpose of three visitors attractions in context of local,
regional and national economy. This report will justify the positive & negative impacts of
visitors attraction tourism and implications this has for enhancement a sustainable visitor
experience. Furthermore, it will describe potential suggestions to reduce negative affects of
tourist attractions tourism and improve travellers experience.
It will clarify feasibility study that assess demand of market, competition, services,
products, development & financial viability for a current or new visitors' attraction. At last, this
assignment will define varied visitor management tactics and its implications for sustainable
development including range of examples, comparison on the basis of ways in which these
tactics are implemented to sustainable objectives.
ACTIVITY 1-
Varied classifications of visitors attractions in relation to specific categories of visitors
attractions
Visitors attraction is a place or location of interest where travellers visit, usually for their
inherent or an exhibited cultural or natural value. There are four different forms of attractions in
tourism sector, These are natural attractions, purpose built attractions and heritage attractions.
Purpose built-
These are attractions that have been made purposely to gain attention of visitors across
UK, into that area (Tvrtko-Opačić and Banda, 2018). Visitors attractions make individual
automatically think about these attractions as they are enjoyable, fun and designed for several
reasons. For example, in London there are varied purpose build attractions available such as
theme parks, historic properties, Alton towers, Buckingham palace and leisure parks as well as
wildlife attractions. Attractions of this nature although accessible in London castles, Tower of
London, cathedrals, etc. It can be said that the world of travel and tourism evolves around
attractions without that sector cannot exist.

Heritage attractions-
Attractions with this category have several distinguishing elements about them, it has
been around a long period, are historic, ancient and often cultural in nature (Krongyut,
Poomvichuvech and Suman, 2018). It can fall under category of man made tourist attractions,
that are old and has been in place for several years ago. In London, a lot of places are heritage
attractions, like historic properties, canals, visitors heritage canters, places of worship,
Westminster Abbey, Royal Botanic Gardens Kew and St. Margaret's Church. These things are in
place so that visitors can gain an appreciation of past. Some instances are Smithills Hall,
Museum of science and industry of Manchester and East Lancashire railway. All these things are
build for another reasons but now consider in this category for example Palace and Church.
Natural attractions-
These are falls under list of nature products, among natural attractions are waterfalls,
caves, islands, mountains, rivers and shores. Attractions in this form are given protection status
by international bodies and governments like UNESCO tasked with accountability of protecting
natural environment (Mikhailenko and Ruban, 2019). It often caters sites for activity based
attractions such as hill walking, mountaineering, mountain biking, Rivington pike and other (20
Natural Attractions in London to Escape the City Life, 2020). In London there are many types of
natural attractions available that gain attention of travel lovers. Epping forest, Thames river,
Green park, Greenwich park, Bushy park, etc. are included in list of 20 natural attractions in
region. Many of these are had been given a status to defend environment and offer facilities so
that people are capable to enjoy views. These are biological or geographical that have been
particular appeal to tourism industry or market. Internationally, these are countless varieties of
this category, not two attractions are similar because they have been designed by different
natural forces of surrounding environs.
Purpose of range of different visitors attractions and its importance to local, regional & national
economy
Visitors attractions is considered as place that people visit for interest and pleasure,
usually while they are on vacation with friends and family members. They are made for specific
purpose and plays important role in growth of economy at several level. There are following
examples of visitors attractions in context of London.
Buckingham Palace-

It is one of the Britain's most iconic buildings, also scene of London's most famous
display of circumstance and pomp, changing of Guard. It was build in 1837. It is London home
and administration hub of British royal family. The purpose of establishing this visitor attraction
place it to use for administrative work for monarchy. It builds for this reason, but now recognize
as one of the most popular travel attractions point in the whole world. It plays essential role for
development of economy, by gaining attention of many people across nations who seek to visit
the best places in the world (Goldblatt, 2017).
National Gallery-
Another visitor attraction place in London is, National Gallery which falls under list
among top art museums in the universe (Rodwin and Sazanami, 2017). It represents an almost
entire survey of European painting from 1260 to 1920. The purpose of this attraction is to serve
USA in national role by collecting, presenting, fostering and exhibiting comprehending of works
of art, at top possible museum standards. It is important for economy because 5.7 million visitors
visit London to see this man made attractions point which is considered as top visitors attractions
in UK. It is founded in 1824 and houses a collection of more than 2,300 paintings dating from
mid 13th century to 1900.
British Museum-
Along with above visitors attractions, British Museum also made for some purpose and
that is to generate awareness about historical things among new generation. Displaying one of
the finest collections of antiquities, is this place that contains over than 13 million artifacts from
past world. The main reason of this built attraction is to hold a collection representative of the
universe cultures and to assure that it is housed in safety, curated and researched. It is very
important in development and growth of economy in term of increasing number of visitors and
GDP and profit margin of local businesses as well (Pandurangi, 2018).
Value of three visitors attractions to local and other economy-
From above analysis, three types of visitors attractions has been discussed that impact on
national, local and regional economy as well as play an important role. For example, at local
level due to these attractions point, local ventures can earn money by selling general products
like water bottle, and other things. In context of regional economy, British Museum, National
Gallery and Buckingham palace are important as they gain attention of millions of visitors
towards visiting London which in return increase profitability of travel agents. In context of

national economy, these places is important for benefits as it brings and due to their role as
commercial activity that creates progress and demand for many more sectors.
ACTIVITY 2-
Positive and negative impact of visitors attraction tourism and its implications for developing a
sustainable visitors experience
Positive impact-
It can be said that Visitor attraction tourism put positive influence on different aspects
like social, cultural and economic (Kempiak and et.al., 2017). For instance, due to this element
people take their decision for visiting the most popular places in the whole world, which is quite
beneficial for economy in term of increasing productivity and sales even better. Furthermore, just
because of visitor attraction tourism, people came across their home boundaries and attempt to
understand different cultures which is really very important for them. It also affects in another
term along with above one. i.e., create employment chances for local people who are unable to
live better live style and needs employment opportunities. It enhances income level for local
economy and preserve rural services like village shops, buses and post offices as well as increase
demand for local food products.
Negative impact-
With all above positive impacts, it analysed that visitor attraction tourism put negative
affect on economy and environment. For example, due to this factor when people come to
London more and more to see the famous places, then because of that the air pollution will
increase to a great extent. As outcome, it pollutes air more than before and effect human life
pretty much. Furthermore, because of visitor attraction tourism local products and services can
become more expensive as visitors will pay more. Increasing demand for common services and
items from tourists can often cause price hikes that negatively affect local people whose incomes
do not raise proportionately. The negative economic impact of visitors attraction tourism is cost
of infrastructure. It can cost local or national governments and local tax payers a big deal of
money. It requires authority to improve heritage places, roads and airport, which are really very
expensive.
Implication of visitors attraction tourism for developing sustainable visitors experience-
Visitors attraction tourism plays important role for development of visitors experience as
it provide tourist with a sense of belongingness. It comprehends what is happening in their

atmosphere and interpreters in visitor attractions also aid visitors understand more place that they
visit. It makes people more interested to stay for long and even come back the next period around
(Hanna and et.al., 2018). These visitors can also suggest place to their family members and
friends back in home nation after obtaining such kind of treatment. Implication of visitors
attraction tourism has positive effect tourist experience, as it make people able to see many
places and gain more information behind its development. Tourist after getting knowledge about
attractions and its history, feel better, they can enjoy whole journey and get intense experience.
Travellers will be encouraged to spend more in term of refreshment, entertainment and
accommodation.
Recommendations to minimize negative affect of visitors attractions tourism & improve visitor
experience
 There are different potential ways can be utilized to minimize negative affects of visitors
attraction tourism on social, economic and environment. For example, in context of
environment, instead of using buses visitors must use electronic vehicles like trains and
metros in London that save fuel and spread less pollution which is quite beneficial. It
helps to reduce this impact and make environment healthy for everyone. The best thing
can be done by tourism management is motivation. They should encourage travellers to
leave their cars behind and utilize greener marvel like trains and water boats.
 Furthermore, it can be said that visitor attraction tourism put negative impact on economy
in term of increasing prices for local services and day to day use products as well. In
order to reduce this affect, the government should make a rule, under which people living
in London should be ordered to get the goods from them, which have already decided.
People living on it will not have to pay the price of things that increase due to the visitor
attraction tourism, it is quite beneficial for local people who are unable to spend money.
 Furthermore, to improve experience of tourist even better travel agent motivate people to
visit the best places, they provide possible suggestions to them according to their budget.
Tourist guide, must cater all information about man made attractions and natural as well
to tourists which make them able to obtain better experience of their journey. They are
playing important role in improving consumers experience after travel agents.
 Interpretation must, interpretate local language used in London to those visitors who are
unable to understand it like Chinese and Japanese. They must communicate in simple

tone with clear words and listen to visitors regarding places where they want to visit.
There many ways that can be used to enhance experience of a million tourist in effective
manner adopt by hotels, management and other people.
 With the help of technology, visitors experience can improved, for example diverse
cultural heritage and natural scenery attracts a million of travellers every year, both
internationally and nationally. As an operator in tourism industry, organizations must do
everything they can tap into its business, full potential. Quality of travellers experience
must not be an afterthought, it should be planned in advance, asking people for their
feedback at end of their travel journey is important.
 Once touchpoint of travellers journeys are clear, the further stage is to be innovative and
find all possible method to collect insights. At any phase, people must be encouraged and
make them able to cater feedback or review through digital media, traditional paper or
pen and directly to workers.
ACTIVITY 3
Feasibility study for visitor attraction of choice
Madame Tussauds is one of the most popular and world-famous wax museums, situated
in London. It has smaller museums in number of other major places. It is a major visitors'
attraction in region, displaying wax works of historical and famous figures as well as favourite
television and film characters from actors. Here, feasibility study is created on basis of Madame
Tussauds as visitor attraction in London.
Market demand-
Competition-
Madame Tussauds is the best visitor attraction, that gain attention of many people.
Because there are many competitors, it needs to make assure that there are excellent consumers
services accessible to make ensure that this place are better than all other rivals like London
Dungeons and Sea world. Sea life Aquarium in London is one of its main competitors, it is
located on ground floor of country hall on South Band of Thames river near London eye. People
visit this place because they are able to see three robotic fish created by advanced technologies as
computer science department (Drozdowska and Duda-Seifert, 2020). They were designed to be
swimming, autonomous around and avoiding barriers like real fist that entertain visitors the
most. Annually 1,000,000 visitors visit this attraction point and enjoy journey without getting

bored. Within it more than 2,000,000 litres tanks are available with variety of fishes and sea
animals like sharks. It includes two classrooms themed around conservation advertisement which
zoo supports and host over 40,000 school child each ear who came as campaigns or school
picnic.
Products or services development-
Madame Tussauds provide appropriate services to visitors as it filled with 14 exciting,
amazing marvel super heroes, interactive zones and 4D film experience, combines glamour and
glitz with incredible history. Free entry to this location is included on three tourist attraction
discount vouchers. It offers very a few combos and discount tickets, so there are multiple ways to
save money on visitors visit. Visitor attraction discount vouchers work by permitting tourist to
purchase one ticket upfront that has setted multiple attractions together for an entire discount,
saving them up to 55 percent off. At this place people can come face to face with certain of the
world's most popular faces. Exhibits are continuously reviewed and updated as celebrities come
to prominence about.
It is only wax attraction to obtain full celebrity endorsement, with involvement in sitting,
through side by side and sculpting unveils. Visitors here experience better services and get
chance to click picture with their favourite celebrity wax, which is one of the best things about
this attraction point.
Financial viability-
It refers to a visitor attraction ability to generate sufficient income or profit to meet
operating payments, debt commitment and where applicable, to permit growth while managing
service levels. It can be said that Madame Tussauds is capable to generate money, it has received
500 million tourist since their creation. Despite wax works being highly known, Merlin's other
brands are their biggest money generator. It makes more than 98 Million of profit in year that is
quite beneficial for its owner. It has got expanding international footprint and a strong success
trajectory. They can earn more by selling tickets through discount offers that gain attention of
visitors even better, which is also beneficial for economy as it help to generate GDP more than
before, due to the good facilities, it is able to attract people further, which in return increase
profit margin and sales more than past few years. It made core incomes of 433 million pounds.
Findings and suggestions for sustainable approach to Madame Tussauds-

It has been analysed that Madame Tussauds provide better experience to visitors and
make them able to come back again and again as well as recommend other. It entertains millions
of people at one time. There are few possible suggestions are given in context of this visitor
attraction that is beneficial for them.
 The workers an management on Madame Tussauds wax museum should check every
wax and statue of celeb in time, keeping in mind the safety of the visitors which is really
very important.
 Because of number wanting to visit this place, controlling flow of visitors entering
building is also essential for safety and their comfort. Management must check each and
every thing and trained their staff to serve its best,
 Management should handle pre booking services with advanced technology, Because of
which visitors will not have stood in line to take tickets for a long time.
Feasibility study that meets all stakeholders needs or requirements for sustainable existing
visitor attraction-
 It can be said that, Madame Tussauds wax museum, meets all requirements of their
visitors in effective manner, as they enhance experience of people even better and allow
them to make word out mouth promotion of this place to friends and other people around
them. At this place, travellers enjoy and spend their time for long. They can take selfy
with favourite television and film star.
 It is very important for Madame Tussauds as visitor attraction to satisfy their stakeholders
and meet with their requirements. For example, by generating GDP and increasing
profitability, it meets the requirement of local and national government who wants to gain
attention of more visitors for profit purpose.
 People can purchase tickets to visit this attraction in advanced direct from its websites as
well as obtaining up to 30 percent discount on ticket price.
ACTIVITY 4
Critically examine, several different visitor management strategies
Visitors management refers to tracking usage of site and public building, by collecting
increasing amount of information, it can record usage of services by specific group of travellers
and cater documentation of their whereabouts. There are different forms of visitors management

strategies are available in world of tourism that manage everything and enhance experience of
people even better.
Recognizing visitors and making them comfortable-
The most important step will be taken to manage visitors and providing better experience
to them is to recognize people first (Trang, Lee and Han, 2019). Without developing
understanding and collecting information about visitors, any firm cannot be able to manage
travellers as they are unable to retain people for long run. To retain potential consumers,
management need to identify their clients and determine their needs as well that is quite essential
and beneficial for popularity of visitor attraction. It is one of the best technique or strategy can be
use in context of managing visitors activities and improving their experience. Every company
has different forms of recognizing people, and they range from hands on and workers intensive,
to reception automation. With the help of small communication and asking some questions to
visitors, management is able to identify travellers needs and then make further plan accordingly.
Environmental education-
Another thing that can be considered as visitors management strategies is environment
education to people or workers who are able to serve better quality services to visitors during
their stay in hotel or other places. Lack of awareness regarding this topic and misunderstanding
of nature conservation by residential people and travellers can cause many issues that affect
visitors tourism. By providing education of environment to local people, it is easy to manage
visitors as they can provide directions where to throw paper and other things after use. These
activities, which combine emotional nature experience and ecological knowledge can broaden
individual mind, create new skills for daily life and promote their sustainable behaviour that is
important. In longer time it may outcome in preventing and preserved nature as well as cultural
heritage as well as other visitors attractions, cleaner environment & sustainably minded person.
Directions template-
Along with above visitors' management strategies, it also plays vital role in managing and
enhancing experience of people during their journey. At times, visitors need medication because
of an emergency, due to being visit in a new place, they often fail to find a medical shop. But
when, hotel management and other visitor attractions management provide a map in which all
the directions of emergency places are clear they can cater the best services. With the help of that

map, Visitor can go to the anywhere they want to and back to the hotel. Directions should be
given to places that which can use used in emergency or for different reasons.
Comparison and critically evaluation of ways in which tactics are implemented to meet
sustainable objectives
The visitor management strategies that have been discussed are sufficiently capable
towards aiding the visitor attraction accomplish and meet its sustainable objectives. All the
strategies that have been discussed aid the visitor attraction towards being able to provide to their
visitors and tourists a positive and healthy customer experience through which they are able to
enjoy their trip to the visitor attraction. The visitor management strategies that have been
discussed also place increased focus on satisfying the various needs, requirements and
preferences of their visitors and tourists through which they again have an increased positive
experience at the visitor attraction, allowing for the visitor attraction to be able to retain them as
future customers and gain their long term loyalty. Through providing the tourists and visitors
with a guiding directions template and effectively analysing the needs and demands of their
customers, the visitor attraction is able to effectively satisfy the needs, demands and preferences
of their customers and grant them with a positive and enjoyable experience, while providing
them with environmental education helps towards the visitors adhering to the mandated social,
cultural rules and policies of the visitor attraction, allowing for increased preservation of the
visitor attraction and decreased damage by the customers through ignorant usage of the facilities
and infrastructure at the visitor attraction (Leask, 2016). Through effective and thorough
implementation of these visitor management strategies requires significant effort and financial
investment by the managers and ownership of the visitor attraction, these also effectively
contribute towards making the operations of the visitor attraction more sustainable for the
foreseeable future. Such advantages of the visitor management strategies that have been
discussed contribute effectively towards the visitor attraction being able to effectively
accomplish and meet and can effectively become loyal to the long term operations of the tourist
attraction.
CONCLUSION
Based on the findings of the report, it can effectively be concluded that effective
management of all visitor attraction establishments in of immense importance towards attracting

the visitors and tourists to the visitor attraction and maintaining its financial profitability within
the tourism industry. This report analyses the various types of visitor attractions and analyses the
importance of a range of different visitor attractions relating to their overall purpose of
operations and their contributions towards the economic growth of the UK. Then the report
evaluates the different needs and motivations of various visitors for a range of diverse visitor
attraction establishments. The report also determines the positive and adverse economic, social,
cultural and environmental impact of visitor attraction tourism through a range of examples.
Further the report conducts a dedicated feasibility analysis for the visitor attraction of Madame
Tussauds, London in UK by analysing its market demand, product and service development,
competition within the tourism industry and financial viability. The report also evaluates the
various visitor management strategies and their implications on the sustained development
through various examples. Finally, the report compares how these visitor management strategies
are implemented towards the visitor attraction being able to effectively achieve and meet its
sustainable organisational objectives.

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20 Natural Attractions in London to Escape the City Life. 2020. [Online]. Available through:
<https://www.overseasattractions.com/inspirational/natural/20-natural-attractions-in-
london-to-escape-the-city-life/>