Analysis of London School of Science and Technology: Issues and Strategies

This report provides an overview of London School of Science and Technology, its issues, and strategies. It includes Porter's Five Forces, STP, and PEST analysis. The report identifies the top three issues faced by the school and provides recommendations.

Business Consulting

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Client Overview and Problems it is facing ................................................................................1
Porter's Five Forces.....................................................................................................................2
STP .............................................................................................................................................3
PEST analysis..............................................................................................................................3
Top three issues identified from above analysis ........................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Higher education is the sector where several universities or schools focus on providing
quality education. For providing exceptional education it is very important for institutes to recruit
qualified and skilful workforce who could dedicate themselves in providing best knowledge to
students (Taberner, 2018). The institute which is being taken for the completion of this report is
London School of Science and Technology which is based in London and was established in the
year 2003. The following report focus on detail overview of selected institute along with issues it
has been facing. The report also explains competitors environment through implementing
Porter's Five Forces and target market has been examined by executing STP model. Furthermore,
the external environment of the selected institute is also analysed by applying PEST framework.
Lastly, from these evaluations, problems has been identified that the school is facing.
MAIN BODY
Client Overview and Problems it is facing
London School of Science and Technology is a private educational institute which was
founded in year 2003 (London School of Science and Technology, 2021). The university offers
various courses related to business management, IT, health and social care. The school has
various campus around number of prime locations which includes Luton, London and
Birmingham. The head office of LSST is in London/Wembley. Each campus of the school is
managed by Dean along with their own administrative and academic staff in order to deliver high
standard of education to students. The values of institute includes transparency, integrity,
accountability, excellence and professionalism. LSST has designed its new approach of learning
where people who want to benefit from high quality courses are welcomed (London School of
Science and Technology, 2021). The institute provide quality teaching and learning environment
that results into professional and academic qualifications.
Vision
The vision of LSST is to provide educational platform for all individuals belong from
diverse background, capabilities and aspirations in order to meet their potential through
progression, achievement and learning (London School of Science and Technology, 2021).
Mission
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The main purpose of the organisation is to become a leading educational institute which
provides higher education and motivate people to learn while overcome all the barriers (London
School of Science and Technology, 2021).
Problems London School of Science and Technology is facing
The issues which the respective organisation is facing is that from the past few years
entry of several new entrants in the market has lead to increment in requirement of qualified staff
in order to provide quality education (Chaurasia and Rosin, 2017). This results in recruiting from
decreasing pool of qualified applicants, since candidates could find jobs with other providers in
same sector. The company is experiencing main issues which includes how to recruit
professional and qualified people who could deliver specialist courses. Another issue is how to
attract skilful people into Higher Education with correct skills and knowledge along with how
top provide positive working environment that its competitors does not provide or offer in order
to accomplish competitive advantage in the market.
Porter's Five Forces
Bargaining Power of Suppliers: This component of the framework explains that how
activities of suppliers could impact on business functions of institutes. In context to London
School of Science and Technology, it has been estimated that the bargaining power of suppliers
is low as they are present in large number.
Bargaining Power of Customers: This elements of model helps in explaining how
preferences and behaviour of customers could influence business operations (Hadi and Ahmed,
2018). In context to respective institute, the power is high for students as they are one for which
school offers courses.
Threat of New Entrants: This factor of framework assist in calculating how competition
would be increased if new firms enters the market. In case of respective school, this threat is high
as education has become important factor which motivate entrepreneurs to open new institutes.
Competition among existing rivals: This component assist in explaining how presence
of existing institute could impact market share of other firms. In case of selected school, there are
various competitors present in the market such as South London College UK, Kingsway
Teaching Limited and others.
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Threat of Substitute products: This element of the framework helps in identifying how
secondary products could impact on performance of original products. In case of respective
institute, the power of this threat is low as no one could provide substitute of quality courses.
STP
Segmentation
This factor of the STP model helps companies in dividing market into various groups of
people though implementing segmentation practices. In context to the London School of Science
and Technology, it has segmented its customer base on the basis of its offered courses which
includes Business, Health, Management, Computer and IT. The courses of the institute has been
designed specifically for those students who want to benefit from high quality courses
(Hazelkorn, Coates and McCormick, 2018).
Target
According to this factor of framework helps companies in determining which consumer
group they must focus in order to expand their client base. In case of selected institute, the target
market of the respective institute is those students who wants to pursue their education in
management, technology and healthcare field. The firm mainly focus on providing education to
every individual from diverse background.
Positioning
This factor of the model assist in positioning companies so that they could make
strategies which could attract potential audience. The positioning of the selected firm is
identified through its placement process an promotional activities on various online as well as
offline platforms. These strategies help the institute in making itself more strong and gaining
competitive advantage in the market.
PEST analysis
Political Factors: These factors of the model is associated with laws executed by
government of certain countries which could impact business objectives of various companies
(Gámez Gutiérrez and Garzón Baquero, 2017). In case of London School of Science and
Technology, the government of UK is very supportive towards providing education to migrant
students which facilitate respective institute in expanding its student base through providing
them quality education.
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Economic Factors: These components are associated with financial conditions of nations
which could influence stability of firms. In case of the selected institute, the employment rate of
the country is very high which will provide opportunity for it to recruit people for its different
courses.
Social Factors: These elements of the model is used to examine behaviour and trends
emerging in market which could influence potential customers of companies. In case of London
School of Science and Technology, it has been observed that students get highly influenced by
new trends related to education and could be diverted towards other institutes. It is essential for
respective school to provide qualified and skilful workforce for every course it offers so that
students could not get diverted towards others.
Technological Factors: These components of PEST analysis assist in examining how
advancement in technology could influence business functions of various organisations (Balzer,
2020). In case of selected institute, it has been updating itself continuously with new
technologies as it offers courses related to technology. The government of UK also supports new
technological advancement which further helps respective institute in providing IT and computer
courses to students.
Top three issues identified from above analysis
From the above analysis it has been identified that London School of Science and
Technology faces certain issues which are mentioned below:
 The presence of numerous competitors has increased competition in the market which
impact market share of respective organisation. This has also increased the requirement
of appointing qualified teachers.
 Secondly, the institute also need to recruit teachers for management and business related
courses as it mainly focus on providing science subjects.
 The Third issue which company is facing is its ineffective recruitment procedure which is
not attractive as its competitors.
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CONCLUSION
From the above discussion it has been concluded that it is liability of educational
institutes to provide quality education. The universities must be committed to encourage students
to enhance their skills and knowledge so that they could get success in their professional lives. It
has been examined that universities must examine environmental factors that could impact their
positioning in the market. From the Porter's five forces it could be said that universities are
required to analyse what competitive forces would influence their operations in order to operate
their business smoothly. From the above discussed STP framework it has been examined that
institutes must target potential audience who are wiling to experience their services along with
positioning themselves effectively in the market. Furthermore, it has also estimated from PEST
analysis that in order to minimize impact of external environmental factors it is important for
institutes to study these components accurately.
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REFERENCES
Books and Journals
Balzer, W.K., 2020. Lean higher education: Increasing the value and performance of university
processes. Productivity Press.
Chaurasia, S.S. and Rosin, A.F., 2017. From Big Data to Big Impact: analytics for teaching and
learning in higher education. Industrial and Commercial Training.
Gámez Gutiérrez, J. and Garzón Baquero, J.E., 2017. New cross-proposal entrepreneurship and
innovation in educational programs in third level (tertiary) education. Contaduría y
administración, 62(1), pp.239-261.
Hadi, N.U. and Ahmed, S., 2018. Role of employer branding dimensions on employee retention:
Evidence from educational sector. Administrative Sciences, 8(3), p.44.
Hazelkorn, E., Coates, H. and McCormick, A.C. eds., 2018. Research handbook on quality,
performance and accountability in higher education. Edward Elgar Publishing.
Taberner, A.M., 2018. The marketisation of the English higher education sector and its impact
on academic staff and the nature of their work. International Journal of Organizational
Analysis.
[Online]
London School of Science and Technology. 2021. Online Available Through:
<https://www.lsst.ac/>.
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