Enhancing Popularity and Attraction of London as a Tourism Destination

Essay

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Tourism destination is defined as the place that attracts more customers and provide them
unique and better experience. There are various components of tourism destination such as
attraction, accommodation, activities, amenities and accessibilities. It is important to have social,
cultural and ecological awareness regarding the tourism destination. In this report London is the
city destination that is taken into consideration. This essay covers social, cultural as well as
ecological awareness that enhances popularity and attraction on destination.
TASK
Tourism destination is defined as the place as well as area that is heavily relies on economic
benefits of tourism. Tourism destination can be as large as city that attract large number of
travellers or tourists because they have accessibility of various facilities such as accommodation,
food and drink, attractive places and transportation facilities. London is the world’s leading
tourism destination as well as attraction of large number of tourists (Dwyer, and Čavlek, 2019).
As per the records of 2018, London city attracted 20.42 million in international visitors that
make it world’s most visited place in terms of international visits. There are various fascinating
collection of nightclubs, restaurants and bars that provides greater experience to the tourists.
Along with that in London city various attractive places and things that attracts large number of
visitors across the world such as historical attraction like Tower of London, Big Ben, Tower
Bridge, grand shopping experience from King’s Road, Bond Street and Carnaby as well as its
outstanding food. Along with that, London has green sites like Queen’s Park, Hyde Park and it is
full of fair culturally diverse, excited theatre scenes and others things that make it different from
other destinations. London is the package of natural and exciting things that provides intensive
experience to visitors that make them feel that they will come again to explore different places.
Tourism as well as overnight time economy contributes 36 billion ponds every year to the
London economy and provide employment to the 70,000 people.
Social awareness is defined as the ability to take perspective as well as emphasize with
others and including those who come from different or diverse background and culture (Mason,
2017). There are various social factors that make London more attractive and special tourism
destination for visitors. London preserves the local culture and heritage, provision of social
services, commercialisation of art and culture and revitalisation of customs and art forms that