Marketing Report on Loreal: Competitors, Product Attributes, Opportunities and Threats

MARKETING

Table of Contents
Executive summary-........................................................................................................................3
INTRODUCTION...........................................................................................................................4
TASK 2.1.........................................................................................................................................4
Identifying who are the direct competitor and justify why..........................................................4
TASK 2.2.........................................................................................................................................5
Identifying the key product attributes that are important for customer's decision......................5
TASK 2.3.........................................................................................................................................5
Determining Loreal competitive strength and weaknesses against its direct competitors..........5
Task 2.4............................................................................................................................................7
Based on key attributes, determining opportunities and threats from the environment..............7
TASK 3.1.........................................................................................................................................8
Develop buyer persona of target consumer.................................................................................8
TASK 3.2.........................................................................................................................................9
TASK 3.3.......................................................................................................................................10
TASK 4..........................................................................................................................................11
Loreal reflect statement about their value positioning objective...............................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

Executive summary-
Marketing is defined as an essential activity, method of communication, procedures for
developing useful content. This process provides several benefits to the organizations in term of
ion creasing profit. It's related to the all aspects of an organization like consider project
improvement, methods, services and sales. It also considers as the important function within the
organizations that link up business success and allow interacting with customer. It helps to
communicate with consumer and permit providing key the information about products and
services. This process is essential in way of increasing productivity, profitability and enhancing
customers satisfaction.
The current report is based on Loreal, which efforts to offer every person in this world
the best quality cosmetic goods by considering their skin and hair issues. It provides the best
beauty product in the term of satisfactory quality and quantity. Its responsibility is to satisfy all
consumers by providing goods on the basis of their needs. The company preserving there planet
beauty and give there the best product.
The aim of this study is to determine key competitors of Loreal's, product attributes,
competitive strength, weaknesses, opportunities and threats that impact firm and its business
success. Furthermore, it will also define buyer persona, and their key characteristics. The report
will explain why target these consumers based on SWOT analysis. It will also clarify perceptual
map and its importance to stand out in competition. Lastly the assignment will justify existing
marketing and reflective statement.

INTRODUCTION
Marketing is one of those key procedures that contribute to increase organizational
productivity as well as profitability. This process help to generate great brand image in the
market, where a company operate and run their ventures. The current assignment will be based
on Loreal's, which falls under the category of leading cosmetic brands in the world. It sales hair
care and beauty product that help satisfied customers. Organization aim is to support those
consumers who are facing problem regarded hairs and skin. It provides them appropriate goods
which contribute to enhance their confidence level as resolving skin issues. The goal of company
is to assist women and men who realize their aspiration and express individual personalities to
fully. The study will explain key attributes of product, competitive strength, weaknesses of firm
against direct rivals and opportunities as well as threats. It will also define targeting and
positioning tactics of chosen company.
TASK 2.1
Identifying who are the direct competitor and justify why
Loreal is the one of the best cosmetic company, because it provides its top quality
products to customers by focusing on their needs and requirement related to hair & skin concern.
Firm may face and deal with several challenges, because of increasing competition level in the
market as many brands has existed that effort to give tough competition to their rivals ( Veldman,
and Gaalman, 2020). The biggest challenge that company may face is due to its rivals such as
Lakme, Channel Lanceome, Avon, Olay, Maybelline, Procter and Gamble.
Lakme is the biggest competitor of Loreal, because it also focuses on providing quality
goods that may help people to overcome their skin problems. It may also provide range of
cosmetic items such as Eyeconic Kajal in deep black color, peack Milk moisturizer body lotion
that people may utilize specially in winter, and other goods according to skin needs. By
providing all these good it may contribute to enhance consumers satisfaction level, which is quite
important for Lakme to do so.
Chanel is also the biggest rival of loreal, because it is a international brand and it focuses
on providing quality product that may give people best skin cosmetics. It may provide range of
international cosmetics items such as Rouge coco flash hydrating shine lipstick that may used on
regular basis and some other product according to skin needs, Chanel hold wider work force it
may contribute to enhance organization's production capacity.