L'Oreal Shampoo Marketing Mix Analysis

This assignment focuses on analyzing the marketing mix strategies employed by L'Oreal for their shampoo products. It examines how L'Oreal targets two distinct segments: the general public and professionals, with tailored product offerings and messaging. The analysis also considers factors like competition and imitation within the shampoo market.

“Importance of products in marketing mix”
L'oreal is the cosmetic company dealing in many
products like hair colour, shampoos, skin care,
make-up products etc. this came into existence in
1909 and headquarter is in France. Among all the
products of the organisation, only shampoo is taken
to further understand the concept.
Product Specifications
These are the two different type of shampoos that
L'oreal is making for different segment of people.
Bottle in pink is the Nutri gloss shampoo, this is
beneficial for the hair as it helps in making hair
smooth and free from friziness. Other benefit of this
shampoo is that it makes hair strong and thick this
shampoo is made for the common people and for the
low/middle income group of customers.
Other one in golden bottle is the professional
shampoo made by the company to target their
professional customers like stylists, saloon,
celebrities etc. this are made with more professional
elements in it which help the customers to make
their hair grow and stay strong. It is also beneficial
making hair straight and shiny. It gives a
professional look to the hair as well as nourishes it.
TARGETED AUDIANCE
Company's target market is general public as well as the
professionals because they are manufacturing products for the
both the purpose or for both categories. Some professional
shampoos are available in the market for professional saloons
and normal one are available for the general public who does not
prefer to buy very expensive items.
MESSAGE
Message that company wants to give their customers are
they are serving a good quality of products and only taking those
materials which does not harm the environment while
manufacturing it. Other than this, company is also taking care of
every type of customers by launching different varieties in one
product.
ABOUT THE PRODUCT
L'oreal's product strategy is very amazing for
the Shampoo because they have targeted two different
segments including general people and professional one.
This is helping the organisation to increase their
customer base as well as their sales. Company might
have faced problems like huge competition in the market
because there are many other companies which is
making almost the same type of shampoo with same
ingredients. Imitation problem is also faced by the
L'oreal in their product shampoo because of the copying
habit of competitors.
INTRODUCTION MARKETING MIX L’oreal
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