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LO1.Analyse the impact and influence which the macro environment

   

Added on  2020-12-31

19 Pages5748 Words443 Views
L’Oréal

Table of ContentsINTRODUCTION...........................................................................................................................1LO1.Analyse the impact and influence which the macro environment has on an organisation andits business strategies..................................................................................1P1) Impact and influence of the macro environment on a given organisation and its strategies1M1) Macro environment to determine and inform strategic management decisions..................6LO2.Assess an organisation’s internal environment and capabilities............................7P2) Internal environment and capabilities of a given organisation using appropriate frameworks...........................................................................................................................................7M2) Internal environment to assess strengths and weaknesses of an organisation’s internalcapabilities, structure and skill set..............................................................................................6LO3.Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a givenmarket sector............................................................................................10P3) Porter’s Five Forces model evaluate the competitive forces of a given market sector for anorganisation...............................................................................................................................10M3) Strategies to improve competitive edge and market position base on the outcomes........11LO4.Apply models, theories and concepts to assist with the understanding and interpretation ofstrategic directions avaible to an organisation...................................................12P4) Range of theories, concepts and models, interpret and devise strategic planning for agiven organisation.....................................................................................................................12M4) Strategic management plan that has tangible and tactical strategic priorities andobjectives...................................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONBusiness strategy refers to course of action that helps an entrepreneur in attaining theparticular business objectives. It is related with seeking the competitive benefit at market place atbusiness than the corporate level. It is set of competitive actions and moves that the businessmainly uses to attract the consumers and also focus on attaining the set organisational objectives(Bharadwaj and et. al., 2013). This present report is based on L'Oréal that is largest cosmeticsfirm in worlds and developed the activities in field concentrating on skin care, hair care,perfume, hair colour etc. Under this report will be discuss about the macro environment toidentify as well as inform the strategic management decisions. There will be discussion about thePorter’s Five Forces model to evaluate competitive forces of cosmetic market sector. LO1.Analyse the impact and influence which the macro environment has on anorganisation and its business strategies.L'Oréal has picked an exceptional strategy: Universalisation. It implies globalization thatcatches, comprehends and regards contrasts. Contrasts in wants, needs and customs. To offercustomized excellence and meet the desires of shoppers in all aspects of the world, L'Oréal isdriven by this vision of the world.Mission of L'Oréal is putting forth "Beauty for All" by give the best in makeup development toladies and men around the globe with deference for their assorted variety. (L'Oréal, 2012) Theorganization expansion mission esteems are "beauty is a language", "beauty is universal","beauty is a science" and "beauty is a commitment", these mission esteems are defined toaccomplish the objective by meeting all the excellence needs and wants.The vision proclamation of L’Oréal speaks to the trademark as " Because I 'm deserving it “. Theorganization is advancing to accomplish present points and closures.Through its vision explanation it makes the estimation of its merchandises to its customer.Although it targets only the rich shoppers and shows recklessness to the next market areas, thevisions of L’Oréal are somewhat clear.In order to achieve its aim and to make L’Oreal into a model company, the following objectivesare sustained: innovating sustainably, producing sustainably, living sustainably and developingsustainably.1

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