logo

The Impact of Loyalty Schemes on Customer Satisfaction: A Study of Costa

   

Added on  2023-06-14

11 Pages596 Words130 Views
The impact of loyalty schemes on
customer satisfaction” A study of costa

Table of Contents
• Introduction
• Research aims and objectives
• Rational
• Literature review
• Conclusion
• References

INTRODUCTION
• Loyalty schemes plays an important role in improving the satisfaction
level of customer as it helps in enhancing the engagement level of people
towards the brand.
• By organising loyalty programs, company can retain customer in order to
gain competitive advantage in market.

Research Aim
To examine the effectiveness of loyalty schemes for improving the
satisfaction level of customers” A study of costa

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Loyalty Schemes on Customer Satisfaction: A Study on Marks and Spencer
|12
|2974
|486

GNED160 STAGE 1.
|4
|441
|249

Research Project on Consumer Behaviour (Doc)
|11
|3019
|40

Customer Loyalty and Reward Scheme : Case Study on Tesco
|24
|4687
|30

Consumer Loyalty and Rewards Schemes Report
|35
|4499
|51

To assess whether customer loyalty and rewards schemes actually work or not - a case study on Tesco
|11
|2669
|86