Techniques and Benefits of Digital Marketing

This report discusses the techniques used in digital marketing and their benefits. It focuses on search engine marketing and its role in optimizing websites and increasing brand value. The report also explores the benefits of Simbound gaming strategy in digital marketing.

LSBM 200
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discuss the technique which is been used in digital marketing and its benefits.........................3
Experience of Simbound ............................................................................................................6
CONCLUSION & RECOMMENDATIONS..................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Digital marketing is a new concept where with the use of latest technology various tools
are used by business organisation to conduct its marketing activities in effective and efficient
manner (Awdziej and Tkaczyk, 2016) . Basically it helps in carrying advertising activities where
by designing own website and by doing email marketing, search engine, mobile application and
many more. Moreover digital platforms are been used by corporate sector as they are shifting
from physical activities for promotion to digital services. Search engine marketing is one of the
essential tool used in digital marketing as it helps in carrying the promotion activities in effective
manner and also helps in increasing the traffic on company's website. Moreover search engine
marketing is the effective strategies which helps in optimizing the company's website on various
popular search engines. It also helps in increasing the brand value of the company and helps in
establishing effective communication with customers. It also contribute in ranking on google as
people are spending their most time while searching on google and contributes in increasing the
profits of the company. This report is based on SEM (search engine marketing) concept where
the use and benefits of this strategies are described. It is the effective method used to make
changes on the websites according to the current trends so that company's page get higher rank
and able to reach to its potential customers. The report covers the effect of various algorithms on
the digital marketing techniques and strategies. Furthermore it also covers simbound and how
business unities can use this gaming strategies in carrying its marketing activities effectively and
efficiently. As with the use of this simbound gaming strategy one able to understand the effect of
PPC (Pay per click), keyword research and many more. Furthermore the techniques which
business organisation must adopt in order to achieve its goals and objectives.
MAIN BODY
Discuss the technique which is been used in digital marketing and its benefits
Simbound is popularly known as game which is been played to carry the e-marketing
operations effectively and efficiently (Capatina and et.al, 2018). The game is used in the steps in
order to know and explore different fields. This is helpful in carrying the content marketing in
effective manner as it helps in increasing the traffic and also helps in taking effective decisions.
The business organisation using this method need not to invest their funds or form real budget
and can know the market condition in order to take necessary steps for improvement. The
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simbound game is played in five to six rounds where in each round a new set of challenges and
conditions take place which involves creative and innovative thinking. In the game all the rounds
are designed appropriately and the team which is playing game receives results at the end of each
round. My team has successfully completed all the rounds by creating this website “Tabletto
Outlet” where we are selling phones, laptops, tablets and accessories. E-marketing in context of
simbound game consist of optimising and creating the necessary content for better understanding
and for forming report (CĂPĂŢÎNĂ, BLEOJU and HOAREAU). The simulation is been
performed in various different conditions of content marketing which depends on business to
business. Here are various points which need to be consider while playing simulation-
Registration- The instructor play major role as he is responsible to manage the issue which are
taking place in the course of code. They are responsible to provide information and data
regarding the game plan. The teacher will provide the six digit special code which is entered by
respondents. With the help of email ID the participants login to the website that is
http://simbound.com. Once the candidate have reached to the site they have to pick up the team
in chosen course area.
Payment- In the payment method one need to complete the formalities through Paypal offers.
While making payment one should not opted for e-check as it creates pause in collecting funds.
Instruction- There will be the step of rules and regulations which are explained regarding each
and every round. One would not be able to refund till the deadline has expired and if still
individual want refund then they have to pay the small commission (Chen, Deng and Wei, 2020).
The business organisation would be able to improve its performance with the use of
simbound. Moreover stimulation is been used with the motive to improve and enhancing the
decision making power in different situations.
The search engine marketing is define as the process in which different techniques are
been included related to internet marketing. Therefore it involves various methods such as pay
per click, contextual advertisement and many more. The knowledge and understanding in e-
marketing with the use of marketing simulation simbound helps in managing the financial
damages and risks taking place in the organisation. Moreover it is known as the process which
lead to managing the website landing pages. By playing game one would be able to improve
knowledge and understanding of various fields which are explained below-
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 It is helping in increasing the sales activities with the help of online advertising methods
as it is one of the fast method which is used to validate the sales proposition.
 It helps in increasing the awareness of people on various techniques related to e-
marketing which includes search engine marketing, email marketing and many more. It is
important for the business unit to have proper information and knowledge regarding
various online channels to carry its campaigns in effective manner.
With the use of search engine marketing the business organisation can know what steps they
need to take in managing the paid advertisements (Choi, 2020). The stimulation is carried in
rounds where outcomes of each round is been provided so that participants know the actual facts
and figures. The duration for time is been handled by the instructor and the ranking is been
provided for each round in order to encourage other participant to take part. Furthermore
simbound provides effective solutions to the small business unities in carrying its operations in
effective manner. The activities helps the business organisation in setting the budget for
promotional and marketing activities with the motive to increase the sale and profit margin of the
company. It is the most appropriate way to manage and run the website and reach to the target
audience. The level of competition is increasing in marketplace where the main focus is on
bringing innovative methods and products in order to attract and engage target audience.
Moreover stimulation practices helps in analysing the cu8rrent market situation and business
environment so that necessary steps can be taken which help the business organisation in
conduction its operations in appropriate manner (Clarke and et.al, 2018). The primary aim of
stimulation is to help the individuals in conducting its promotional and advertising activities
properly and have the proper knowledge and understanding of the digital marketing tools and
techniques.
The simbound simulation game is helping the users who are playing game with the
knowledge how to use search engine marketing in carrying its business operations effectively.
Furthermore there is need to manage the online campaigns in effective manner in order to
develop and enhance ways to improve the strategies in simbound game. The focus on designing
and managing the online advertising strategies which helps in enhancing the performance of the
business organisation. There are set instructions which are been developed for the course and are
to be managed to increase the number of participants. The presentation is included in order to
identify and analysis different ways to enhance the constraints of students. There are various
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instructors who are part of this learning objectives and their main focus is on enhancing the
performance of participants (Havriliuc, Bleoju and Capatina, 2019). For example- The popular
search engines are Google, yahoo and bing which are been considered and used by business
organisations with the motive to increase its number of customers and to enhance its value in the
market place.
Experience of Simbound
In this present scenario where the level of competition is increasing hence development
and enhancement is taking place in technology sector. In order to improve the sustainability
factor in the business to see its impacts in long run, so its essential fro business unities to build
and adopt different strategies in order to improve the level of productivity in this shifting area
where businesses are shifting from traditional marketing to digital marketing. For the growth and
development of the business organisation it is important that the digital methods and the business
strategy used by the organisation should be integrated and simulated (Kane, Hurt and Gao,
2018). These steps must be considered and performed by the business organisation on priority
bases. In the simbound simulation, the method and process taken in doing the things as its main
benefit which I can see is that I would able to explore the area of learning in wider area.
Basically this learning process is conducted on the bases of different theories and modules. The
primary motive of these modules is to help in understanding the real world practices and
mapping so that the learning become more particle and interesting. To focus on the topics
considered are A/B testing, website designing and many more. These all operations helps in
carrying the activities in such a manner so that students can learn better and in most desirable
manner. Students can consider and use the Simbound process in order to know and learn the web
designing process and strategies, online advertising strategies, marketing campaigns and many
other related elements. The price for carrying the simbound is £50 per candidate and the process
don not support any brand, product, etc. The Licenses for the simbound game are distributed in
US and France.
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Figure 1 (Search Engine Watch, 2020)
In this changing and growing environment where focus is on use of digital medium as the
learning process become quite essay and students able to learn the things in effective and
efficient manner. In the area of training, because of a wide scope of points of interest of
Simbound games, it becomes fundamental that understudies are finding out increasingly more
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about this game. In the current report, my point is SEM, the all-inclusive name of this theme is
Search Engine Marketing (Lui and Au, 2017). This is a direct in which advancement and
promoting is done through making extemporizations in the appraisals of web indexes which is
accessible on search engine pages.
While setting up this report, I found out about various procedures, one of the significant
expertise is PPC, which is known as Pay Per Click, the primary intention of this method to
advance and promote items and administrations in which the publicist is paying for that
particular ad, on each purpose of time when, any distributer is tapping on that advertisement.
This cycle of Simbound reproduction is extremely useful for me to create understanding idea of
Pay Per Click, in detail and through this understanding various ideas, exploring keywords,
composing of advertisement campaigns, making presentation pages, and so on. These all cycles
and ideas are causing me as individual to additionally build up my range of abilities and
information capacities (Mattern and et.al, 2019). To clarify this idea and cycle, following model
can be given: the absolute first seven day stretch of the game is training me through the
instructional exercise which is known as Simbound Tutorial. In this stage, I will look at of
shopping center cycles that are taken on this game and are further helping exercises in a similar
region of this game. In this entire experience, I took in the procedure of selling. I am selling
items on the online stage. To represent, we creating this website “Tabletto Outlet” where we are
selling phones, laptops, tablets and accessories in UK market. Each client in the market is
looking for different information and data, for example, depiction of item offered or video
displaying activity or working of item that is being offered available to be purchased. In this
manner advanced period is being an exceptionally accommodating apparatus for advancing the
business in market.
Besides, in the following period of the cycle it has been distinguished and dissected that
there are a few sorts of accessible brands and it becomes important that legitimate brand is
focused on the lookout. This can be clarified by giving instances of various brand accessible on
the lookout, for example, Sony, Apple and Samsung. To make this idea all the more clear at the
top of the priority list, toward the starting level, each accessible brand in the market is focused on
and than with subsequent time, results are evaluated toward the finish of week. Input will be
gotten and it turns out to be simple for me to target one explicit brand so that mission is
demonstrated to be successful.
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Keyword Research
Under this section, there is a cycle through which correspondence is being finished with
the mission supervisor. This cycle will assist me with giving top notch of keywords, which are
exceptionally useful for the accomplishment of my advertisement crusade, subsequently, through
the advantages benefited by round of Simbound, it has assisted me with streamlining the cycle of
formulating watchwords those can be utilized all the while (Murphy and et.al, 2020). Besides, I
have dissected that to utilize less applicable watchwords, for example, keywords like android
tablet survey tablet or iPod as due to their less adequacy in mission. Without utilization of
keywords, it is hard to draw in clients or guests. It relies on individual to utilize long or short tail
keywords.
Figure 2(Smarts insights, 2020)
In connection with Simbound game, it is assisting me with creating information about
how the greeting page is proficient and accommodating for a business. For instance, each
greeting page on the game was comprising a page score that depends on the score of the quantity
of guests are visiting on the site at what rate in decided without any problem. Through the
appropriate investigation of score of presentation pages, it will be a simple cycle of settling on
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and detailing viable choices. These choices are engaged towards making the presentation pages
more improved and valuable (Digital marketing, 2020).
Inside following stage, to basically comprehend my system for greeting page it was significant
for me build up an extraordinary page with great landing score. Thus, I modified score of points
of arrival and for each helpless score I reverified my testing for content and appropriately
coordinates with pages. I decided about what was best webpage for presentation pages of site and
what was most certainly not (Nair and et.al, 2020).
Learning improved by game:
 Includes content: The primary intention of the points of arrival is that it is taking the way
toward changing over the traffic into customhouse. In commercial center, there are a few
people who are in necessity of profound data and they won't settle on the purchasing
choice, until and except if, they have not addressed the entirety of their inquiries
identified with contributions. This stage is holding such a large amount of significance
for including great substance for the clients. This will be thought about in expanded rush
hour gridlock site.
 Use of infographics: In the time of advanced business, it is essential that publicist is
having a proper information on infographics. This will be useful in making the visit of
clients simple on the site (Rabl, 2020). On simple snaps they will have the option to
arrive at their objective. With assistance of these infographics, it is anything but difficult
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to draw in guests towards sites without any problem. These assistance in progress and
creating interest of clients towards a specific site, items or brand.
CONCLUSION & RECOMMENDATIONS
From the above report, it tends to be gathered that to assume the cycle of Pay Per Click, and
take profits by this cycle, it is essential that people know about the methodology of much gainful
advanced promoting approach. This will be useful such that ideal targets and intentions are
accomplished in proficient and successful way. Likewise, it is additionally significant that guests
and clients are attached by the business, alongside their exercises. this will be valuable during the
time spent making impromptu creations in greeting pages. PPC and site planning holds such a
large amount of significance because of that reality that they are useful for the way toward
accomplishing wanted targets and objectives in specified time-frame. To anticipate the round of
Simbound, it is being suggested that at any rate three hours. This time-frame will be utilized to
improve the substance for promoting effort. This substance is helpful for improving the traffic on
site and furthermore the efficiency of the business. This choice is made autonomously on the
imaginative premise and is helpful for the way toward expanding efficiency level of business.
Steps clarified above should be viewed as guidelines or proposals and different choices and
strategies should be made on own formation of the board.
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REFERENCES
Books and Journals
Awdziej, M. and Tkaczyk, J., 2016. WYKORZYSTANIE SYMULACYJNYCH GIER
DECYZYJNYCH W BADANIACH EKSPERYMENTALNYCH W
MARKETINGU. Research Papers of the Wroclaw University of Economics/Prace
Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, (459).
Capatina, A., and et.al, 2018. Tracking precursors of learning analytics over serious game team
performance ranking. Behaviour & Information Technology, 37(10-11), pp.1008-1020.
CĂPĂŢÎNĂ, A., BLEOJU, G. and HOAREAU, E., FOSTERING STUDENTS'INTEREST FOR
EXPERIENTIAL LEARNING-THE CASE OF GRENOBLE DIGITAL MARKETING
BOOTCAMP. Opportunities and Risks in the Contemporary Business Environment,
p.621.
Chen, L., Deng, N. and Wei, H., 2020, May. An Exclusion-Based D2D Activation Scheme in
Cellular Networks with Hybrid Spectrum Allocation. In 2020 IEEE Wireless
Communications and Networking Conference (WCNC) (pp. 1-5). IEEE.
Choi, J., 2020. Repetition-based NOMA Transmission and Its Outage Probability Analysis. IEEE
Transactions on Vehicular Technology.
Clarke, T.B., and et.al, 2018. Teaching search engine marketing through the google ad grants
program. Marketing education review, 28(2), pp.136-147.
Havriliuc, L.D., Bleoju, G. and Capatina, A., 2019. Enhancing the Credibility of the Decision-
Making Journey Through Serious Games Learning Analytics. In Cognitive Computing
in Technology-Enhanced Learning (pp. 29-46). IGI Global.
Kane, A.B., Hurt, R.H. and Gao, H., 2018. The asbestos-carbon nanotube analogy: an
update. Toxicology and applied pharmacology, 361, pp.68-80.
Lui, R.W. and Au, C.H., 2017, December. Designing simulation games for information systems
education—A case study in teaching for digital marketing. In 2017 IEEE 6th
International Conference on Teaching, Assessment, and Learning for Engineering
(TALE) (pp. 290-295). IEEE.
Mattern, M., and et.al, 2019. Using ubiquitin binders to decipher the ubiquitin code. Trends in
biochemical sciences, 44(7), pp.599-615.
Murphy, P., and et.al, 2020. Functional 3D architecture in an intrinsically disordered E3 ligase
domain facilitates ubiquitin transfer. Nature communications, 11(1), pp.1-13.
Nair, A.,and et.al, 2020. Stability of Begomoviral pathogenicity determinant βC1 is modulated
by mutually antagonistic SUMOylation and SIM interactions. bioRxiv.
Rabl, J., 2020. BRCA1-A and BRISC: Multifunctional Molecular Machines for Ubiquitin
Online
Smarts insights. 2020. [Online]. Available through: < https://www.smartinsights.com/ >
Digital marketing. 2020. [Online]. Available through: < https://www.clickz.com/ >
Search Engine Watch. 2020. [Online]. Available through: <
https://www.searchenginewatch.com/>
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