This report discusses LSST's apprenticeship challenge, current trends in the UK higher education sector, and LSST's SWOT analysis. It also covers LSST's growth opportunities and a marketing communication plan for its new products and services, including robotics, animation, artificial intelligence, and Java. The report recommends that LSST transform its teaching techniques and pay more attention to online classes and courses. The target market for LSST's new products and services are existing students and individuals in some job. The report concludes that higher education is essential for individuals to gain significant knowledge of a particular industry.