Consultancy in Practice: A Case Study of London School of Science and Technology

Consultancy in Practice

Contents
1. EXECUTIVE SUMMARY.............................................................................................................................3
2. INTRODUCTION.......................................................................................................................................3
3. PROBLEM STATEMENT............................................................................................................................3
4. RESEARCH METHODOLOGY.....................................................................................................................4
5. ANALYSIS.................................................................................................................................................5
6. RECOMMENDATION................................................................................................................................5
7. FORECAST................................................................................................................................................7
8. CONCLUSION...........................................................................................................................................8
REFERENCES................................................................................................................................................9
APPENDIX..................................................................................................................................................10

1. EXECUTIVE SUMMARY
Marketing strategy may be defined as a company's strategic program that allows them to
investigate people and convert them into customers as a result of their goods & services. A
marketing plan incorporates a firm's business model, branding messaging, consumer
demographic information, and other elements (da Silva and Farias, 2018). A company's
marketing plan can be carried out in a variety of ways, including online marketing, brand
campaigns, and other activities that help them achieve their objectives. Branding campaigns and
other tactics assist a firm in differentiating its goods from those of other organisations. This
research report comprises a research of LSST, a London-based education organisation that offers
educational advantages to a large amount of students. It is a study that covers various problems
encountered by the company as well as solutions to those problems.
2. INTRODUCTION
Business consultation is a service offering in which a company gives advise to its various
customers and clients for a fee. The examination of two company firms will be carried out for the
specified data from specific. The rationale for all of this is that if the firm has an issue, it will
want some direction, which will greatly aid them in improving their operations. The study
documentation assessment over LSST, i.e. London School of Science and Technology, and
Fairfield School of Management, is offered here (Hodges, 2017). The client who has authorized
consultancy is the LSST, or London School of Scientific and Technological. In the instance of
LSST, the main issue that the school is dealing with is online media and promotion. In today
increasingly highly dynamic and competitive business world, the utilisation of marketing and
social media marketing is critical for the school's successful performance. To participate in a
dynamic industry, LSST intends to grow into new areas in order to increase the Company's
sustainability. As a result, they are considering the application of digital marketing and
advertising inside the services. In terms of digital advertising, the central emphasis is on digital
university education offerings.
3. PROBLEM STATEMENT
The London School of Science and Technology (LSST) is a for-profit management
education school that operates in the educational area. It has four campuses, including Wembley,

Luton, Aston, and Elephant and Castle. There are approximately 4000 students were enrolled in
multiple subjects for management consulting, IT and computers, education and healthcare, and
other subjects. Learners at this institution are fed by Paddie via government funds as well as
student loans. This organization's goal is to give assistance to potential learners with varying
talents, backgrounds, and goals in order for them to realize their commercial potential via study
and accomplishment. It is an institution which aspires to be acknowledged as a leader in
university education by motivating and liberating individuals from educational limitations. It
instils in pupils qualities such as competence, integrity, responsibility, and integrity. This is one
of the largest colleges in the United Kingdom, and it has experienced a number of challenges in
latest years of the market place (Kürzinger and Miller, 2017).
As the industry becomes increasingly competitive, one of the primary difficulties
confronting LSST is brand awareness. Branding awareness is the most important approach that
allows organizations to enhance brand recognition of their goods while also improving the
quality of the company. It is possible for a firm to do this since it has an influence on several
regions as well as pupils. It is a crucial marketing problem since boosting brand recognition
allows companies to maximize their efficient technical to buyers. It serves as the foundation for
the next stage, which is brand marketing. It is necessary in order to achieve the firm's aims and
goals and to enables the firm to distinguish its goods from those other goods & services. It
enables the company to handle the rivalry that LSST is facing as a result of the market's rising
intensity.
Another difficulty that the company is dealing with is the influx of new advertising
competitors into the industry, which has raised competitive pressure. This is critical for a firm to
combat competitors since it has a detrimental effect on the industry's revenue and advertising
position. As a result, the corporation is unable to reach out to clients and communicate their
information that their college provides a variety of amenities for learners. To combat it, the
organisation must create a digital marketing plan that will help them to raise brand recognition
(Pruthi, 2021).
4. RESEARCH METHODOLOGY
Research is carried out with the goal of gathering knowledge on a certain business as well as
other items. There are several sorts of data sources that are utilised for the purpose of collecting