This presentation provides an evaluation of the London School of Science and Technology (LSST), including a SWOT analysis and recommendations for expansion and marketing communication. It discusses the current trends in the UK higher education sector, the strengths, weaknesses, opportunities, and threats of LSST, and provides recommendations for the institution. The presentation also introduces a new product or service for LSST, which is the launching of new distance learning programs for existing regular programs to provide more opportunities to students during the COVID-19 pandemic. It further develops a marketing communication plan for this new product, including segmentation, targeting, positioning, and the marketing mix strategy.
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