Consultancy Life Cycle for LSST College UK: Problems and Solutions

This report discusses the consultancy life cycle for LSST College UK, identifying problems and providing solutions. It includes research on market segmentation, delivery, and marketing strategies.

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Table of Contents
INTRODUCTION...........................................................................................................................3
1. CONSULTING LIFE CYCLE....................................................................................................3
CONSULTANCY CYCLE TABLE-..........................................................................................3
2. PRE-SALES AND SALES..........................................................................................................4
PROBLEM STATEMENT-.........................................................................................................4
3. RESEARCH.................................................................................................................................4
PROBLEMS-...............................................................................................................................4
MARKET SEGMENTATION-...................................................................................................5
4. DELIVERY..................................................................................................................................6
SOLUTIONS-..............................................................................................................................6
MARKETING-............................................................................................................................7
5) EXIT............................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Consultancy life cycle is a systematic process which consists all those stages which are
taken into focus for the purpose of extending consultancy services to the client (Tang, 2019.) The
report will be discussing the plan in context to LSST college UK which is one of the leading
college of the country and offering science, technology, management and business related
courses. Considering self consultancy firm for the college an intensive research will be carried
out. The research will be aiming to identify the perils of the institution and substantiate with
various source of data. A Set of suggestions to wipe out the problems will also be given to the
organization and ensure anticipated progress. At the end of the report key areas with priority will
also be intimated to the college so can manage it properly.
1. CONSULTING LIFE CYCLE
It is the process carried out by consultants while helping a client during any interventions.
This consists of making initial contact with our client and starting to build a relationship of
mutual trust and respect. It is just a humble inquiry and guidance in which the consultant works
alongside the client to create solutions. The purpose of consultant is not to provide a ready-made
solution to its customer but to advance his growth and learning through his process of research
(Niemann and Pisla, 2021.)
CONSULTANCY CYCLE TABLE-
PHASE STEPS
Pre-sales Pondering over leadership and about the service or product.
Sales In this phase the relevant information will be requested from the client for
making sales plan.
Research Here the research will be carried out for the purpose. Data collection,
tabulation, analysis and then reaching to final conclusion will also be done.
Delivery The required project is planed and delivered.
Exit In this phase the steps are taken back following up the learnings and areas of
improvement.

2. PRE-SALES AND SALES
This is the stage in which the client and the consultancy firm get interacted very first
time. This phase helps in understanding the problem of the issue of the client which the client
needs help with (Squires and Markou, 2021.) The role of a consultancy firm is to make the way
easier for the client by extending precious plan or project in order to help the client in making the
goal come true.
As it is already mentioned the role of the consultancy firm is just to pave the way but that does
not mean it will provide a fully fledged plan to the client. It is entitled to just perform set of
activities in which specialization and experience is needed for purpose of introducing solution.
PROBLEM STATEMENT-
Over the time LSST, one of the most famous private college of UK. Which was
established in 2003 (Passaro, 2020.) and was offering the courses of science and technological
streams. But with its market diversification policy it has further introduced new courses as well.
Like currently the offered courses consist business and management as well. It is somehow
attracting people from different background like- age, nationality, field, financial strength,
language, races etc. The client wants solution or such programme which can sort out the
problems associated with this mixed population.
3. RESEARCH
It is the process carried out by the consultancy firm to know the actual picture. In this
process a set of activities are performed for instance research questions, research methods, data
collection, data analysis and at the end presentation of final outcomes of the research. This is a
hectic process since every and each stage needs too much attentiveness a minute mistake may
mislead the consequences or final conclusion.
PROBLEMS-
People are coming from different backgrounds an age range of the students in from under
20 to over 70 years old (Bechtol, 2019.) A relatively large proportion of the students have a
partial barrier to their education, financial, family or domestic in nature. Which is why
organization if facing problem in ensuring higher attendance and over the time students had left

the course midst of the session. Along the side it is also found that teaching sessions are getting
started at short notice.
Another problem which is associated with the first problem traced that the admission
team is recruiting the students who can fit to the courses but their personal problems mentioned
above are restricting this aim of the organization. Over the time the prestige of the institution in
the market is due to their quality education and the educational environment it is offering to its
students.
MARKET SEGMENTATION-
For making the situation receptive the market segment is drawn here-
BASES
Demographics As above said the age is ranging between below 20 to 70. At the same time
people are from UK, EU and from other countries as well. Which accounts
number of races, cult, creed etc.
Financial
position
People are standing on different station of finance. People from poor families
and children of migrant workers and daily earners are also in the campus.
Other barriers One of the major menace is linguistic barriers. Since the courses are in only
English and many students are coming from non English background which is
making the courses less attractive.
(Lochner, 2018.)
After the research it is also found that the admission process has been always fair, in
which students with the best suitability are given priority over others irrespective of their
background. It is inclusive in nature. Admissions policy, procedures and regulations document
focuses on applicants with formal pre-entry qualifications rather than those who do not it is
marked a menace.
A substantial amount of students is from the countries with poor income like India at the
same time students from such countries as well where English is their second or may be third

language. It is creating barriers in their study. The LSST had made its reputation as a lavish
institution so people from poor background are detached due to misconceptions they conceive.
The barriers mentioned above are making LSST underperformed. It can reach to its
potential if can sort out the issues. Even it would be a great opportunity to not only attract more
students but can also offer more courses in order to counter the competitors (Allam ,2018.)
4. DELIVERY
This is the stage in which the project which is made to counter the traced menace and
research carried out will be delivered to the client. It is a systematic and well-articulated process.
Mainly three components are kept in mind while going through it plan the project,
communicating and resources needed. The main function in this stage is to suggest the solutions
based on the research so client can apply it. It is very important to mention here that these are not
mandatory suggestions it just a recommendation and totally depends on the client as per his
suitability can practice any or all of these. From the research above carried out these are the
solution suggested to LSST in attempt to sort out the concerns (Aluko,2018.)
SOLUTIONS-
Finding the solutions for the problems-
 Clarify the diagnostic nature of the current form and process referred to as APEL, rename
them to more accurately reflect the purpose and ensure forms are completed on school
premises. The organization has represented itself as an educational institution but it looks
a more business less a philanthropic organization. So for taking emotional advantages
extra efforts can be made.
 LSST can go with a new revised Admission policy so that is takes account of the full
range of applicant profiles likely to be encountered as a consequence of the schools
missions. With the current admission policy a wide section is being eliminated which
must be considered.

 As it is known around 40% Chinese students consider UK to study in. It can be a great
opportunity for the institution to be grown with a greater rate. It can start its courses in
maeandrine language as well. For other students who are facing the problem of linguistic
barrier for them online courses in their native language can be started and if they
constitute a good figure then can start separate batch for them.
 For avoiding the irregularity of conduction of classes sometime on short notice to
eradicate such issues LSST must have a pre decided class schedule. It can further decide
one day in the week on which short notices can be circulated. Such elastic policy will not
only hike the presence ratio of the classrooms but also will make those potential people
believe who are in job and want to pursue their further study but due to timing issues are
not signing up the offered courses (Sirilak,2018.)
 Students from poor background who are reluctant to join the institution can be provided
special scholarship if they are academically strong and are performing above the
standards decided. The college is also providing accommodation but the cost may be
unbearable for such students with poor background so it can further go for arranging
cheaper accommodation for the students on their demand.
 Ensure learning support systems and resources are matched to the student recruitment
profile, and remain fit for purpose in supporting students to meet attendance targets, learn
effectively and achieve their intended academic goals. For such students who are having
difficulty due to their different cultural background may offer them customized support
so can grow together.
MARKETING-
The present educational business can't be imagined without help of online presence of the
educational institution. Over the time various educational institutions have started practising
online marketing in order to attract a large group of global students. In the case of LSST,
SOSTAC was considered for marketing plan (Arifianti, 2019.) Without proper roadmap of the

marketing strategy, implementation is not possible. This model helped in preparing the most
appropriate plan and succeeding it successfully.
SOSTAC Model-
Situation Presently the institution is facing problem in management of the
students who are coming from various backgrounds and it is causing
menace in the institution in term of more market share, better structure
of education, satisfaction of students.
Objective LSST is having main aim to eradicate these bottlenecks in attempt to
make the institution more leaning toward students and can make it
appropriate for the students from different background.
Strategy For this purpose as above broadly discussed a set of plan will be
implemented in which all those actions which can resolve the issues of
the students shall be taken.
Tactics Offering wide range of schemes to get the problems resolved and then
online marketing to make the potential students aware of this initiative.
Actions New admission Policy, Scholarship program, Online class portal to
resolve the issues, Global marketing.
Control For controlling the plan the progress will be timely observed.
Bimonthly reports will be submitted to the apex authority so can
manage the progress.
New admission Policy- The present admission policy of the institution is not healthy to ace the
goals. So will be drafting a new committee so can make an inclusive plan which can bring better
talent with higher amount of admissions. It must be not based on only previous academic
performance but the current skills and suitability with the offered programmes should be

considered, with this regard can decide the proportion of such seats so can make it more
balanced.
Scholarship program- LSST can introduce its new scholarship programme to attract the students
from poor financial background. It will help them in getting their dream come true. For better
implementation services from Online agency can be opted. It must be a well diversified and
should provide ample amount of opportunity to the students who are anticipating to get into.
Online Class Portal- Such portal should be their to plan the classes and resolving the concerns of
students. It will help them in knowing the schedule of their class and if they are having any issue
they can put it into consideration for addressing. This must be offering various advance features
as well like if students are having query with the timing and duration of the class they may raise
their query and get it resolved.
Global Marketing- It is an essential action in which LSST can procure the online marketing
services from IT service providers. It will make more people visit their page and will get the
offers and other relevant information of the institution. Their present portal is disclosing their all
policies and schemes in brief but the results can be maximized by a little more efforts. Like can
opt the services like Search Engine Optimization so while looking for a good college students
come across to the client's institution.
5) EXIT
This is the last stage of the consultancy service in which the consultancy firm will be
taking its steps out. In this stage a few key areas would be given attention and the client will also
be guided to focus and if needed to improve it. This is the end point of the consultancy but
having its prominence in grabbing success.
Outcomes- In limited words the final outcomes of consultancy agency are shared here. For
resolving the issues of the client consultancy firm has closely observed LSST (Naim,2021.) and
its various elements. Latter on a research was conducted to drill deeply the issues which traced
the key areas of concern and suggested few things to the institution to bring into so can make its

goals more feasible. After analysis, it is suggested to the institution to start the classes in
additional languages so can attract more students. For resolving other issues like financial
problems and class timing issues modern mechanisms given like can give concession to the
students with specific merits and can also start global scholarship plan which can assist such
potential students who are not applying due to their poor financial background.
Handover- Refers to the process in which a few more actions are suggested by the consultancy
firm to its client so can achieve the intended goals. Here it can be suggested to LSST it can go
for collaboration with other institutions so can use the synergy factors (Riihihuhta,6.) As it has
already mentioned on its website to be inclined toward elimination of all forms of discrimination
with this regard LSST may introduce a new cell in the institution which deals with pertaining
issues.
CONCLUSION
The report above had presented the consultancy service rendered to LSST college UK. So
can help them in drafting such a plan to overcome the threats which were making it
underperforming. The report had presented the plan to achieve the intended goal of the college. It
dealt the issues to the fullest extent. Report further suggested few things to the client for paving
the way forward and experiencing greater outcomes. It had systematically presented all the
actions performed to fetch the strongest consultations to the client along with highlighting the
areas with priority which would be taken into focus for better performance of the program.

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