Issues Faced by LSST and FSB and Ways to Mitigate Them

This report discusses the issues faced by LSST and FSB and ways to mitigate them. It covers identification of clients and their issues, competitor analysis, target customer analysis, and external business analysis. The report concludes with the top three issues faced by both colleges and ways to mitigate them.

Business Consulting

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Clarify who your client is, and what is the problem they are facing......................................3
Breaking down the problem...................................................................................................4
Top three issues of LSST and FSB and their ways to mitigate them.....................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
It is essential for every company to make strategies and plans according to their main
objectives and analyse their internal and external business environment to mitigate the risk
(Bolton and et. al., 2018). This will help the company to analyse where they are lacking behind
to achieve competitive advantage. Fairfield School of Business (FSB) is located in Digbeth,
Birmingham. It provides multicultural learning to their students and has various kinds of courses.
They mainly focus on vocational education for those students who want to become entrepreneur.
On the other hand, London School of Science and Technology (LSST) have four campuses, three
in London and one in Birmingham. They provide various courses like management, IT,
computing, health and social care and many others. There are nearly 4000 students studying in
this college. The following report will mention the issue faced by LSST and FSB and the main
client is HR officer which will analyse the issue well and provide suggestions to m mitigate
them. The following report covers identification of client and their issues which they face. This
report also covers competitor’s analysis, target customer analysis and external business analysis
to break down the issues. At the end this report will ends up with analysing top three issues faced
by both colleges and different ways to mitigate them.
Main Body
Clarify who your client is, and what is the problem they are facing
In context of LSST, their client which can identify the problem in university and help
authority to focus on the problem and make strategies to mitigate is an HR Officer which has the
responsibility to sort out the issues of college well and make some corrective measures. This HR
Officer is responsible to analyse the skills and talents of staff and help the organisation to tell
whether their existing staff is effective to teach new admissions well or not. HR Officer further
has the responsibility to analyse their available resources and condition of colleges like
infrastructure, Chemistry labs, Physics labs and many others so that they will further help the
senior authority to analyse their internal issues to make it resolve for organisational benefit
(Nguyen and et. al., 2020).
In context of FSB, their client is from marketing department and has the responsibility to
conduct marketing research for FSB to research and collect data to advice the senior
management of the college on adopting and developing professional qualifications that

competitors do not offer. They are also required to analyse what all requirements FSB will need
to adopt new courses in their colleges like ACCA and CIMA. For this they are required to
analyse their competitor’s courses and make sure that they will bring those courses which their
competitors will not offer so that students will get attracted toward their college only to get
admission in new courses. They are also responsible for making strategies for FSB to grow
market awareness and increase students application for the college.
Breaking down the problem
The following issue get break down and client of FSB and LSST get to understand the issue
clearly by using few of the marketing models.
Porter five forces- This model is used to analyse how much competition a firm is having
in their representing industry. There are five elements in this model which are mentioned below-
Threat of new entrants- It consist of threat related to new entered colleges in the market
upon FSB and LSST colleges. In context of UK, if a college want to enter their educational
industry then they are required to develop high technological factors hiring skilled staff
members. FSB and LSST are well developed colleges and there are around 4000 students
studying in LSST. FSB is having various kinds of courses and practical for promoting their
students to become entrepreneur. Hence, new entered colleges cannot impact much upon these
colleges.
Bargaining power of suppliers- In context of LSST and FSB, furniture companies
which provide them furniture for their schools. Companies who provide them technological tools
and machines are other important suppliers (Bruijl, 2018). Both the colleges try to have more
than one supplier so that in case there any supplier refuse to provide them their products then
they will quickly switch to another supplier.
Bargaining power of customers- Customers of LSST and FSB College are their
students. In context of UK, there are various kinds of schools and colleges which attract students
on the basis of their courses and learning style. Hence, the colleges are having high power of
customer’s bargaining because their students have option to apply for another college. Hence, it
is suggested to both the colleges that they must promote their facilities, courses, learning styles
effectively to gain more application of admissions.
Threat of substitute goods- Substitute goods are those goods which are used in place of
each other because of their common functions and characteristics (Pervan, Curak and Pavic

Kramaric, 2018). UK is having various colleges which can copy the learning styles, logo and
functions of LSST and FSB colleges. Hence, it is suggested for them to use trademark and
copyright legal facilities so that no other college will copy their logo. On the other hand, it is also
suggested to them that they will continuously change their learning styles so that their
competitors will not copy them.
Competitive rivalry- There is various competitors of LSST and FSB in UK like London
Business School, Warwick Business School and many others. Both the schools can gain
competitive advantage in market by comparing their performance with their competitor’s
performance to analyse which where they are lacking behind to attract more students to their
college. In context of LSST they are required to develop high technology and infrastructure of
the college well so that they will attract more students for admissions. On the other hand, FSB is
a business school hence they are required to promote that learning style which helps their
students to gain innovative ideas and concepts of becoming a popular entrepreneur.
STP model- This model is used to analyse about main customers of a company or institute. In
context of LSST and FSB their STP model is mentioned below-
STP model LSST FSB
Segmentation
(dividing market
into various
components)
Age- 14-18 and 18-22.
Gender- male and female
Location- London and
Birmingham.
Attitude and personality- Those
students who are having interest
in science and technology
(Zulfikar and STp, 2019).
Age- 13-18 and 18-23.
Gender- male and female
Location- Birmingham.
Attitude and personality- Those
students who are having business
opinions and want to become
entrepreneur.
Targeting
(choosing one of
few components
from various
alternatives)
They mainly target those students
who are seeing their future in
science and technological field.
The targeted age group is 14-18
years and 18-22 years both male
and female.
They mainly target those students
who are seeing their future business
and entrepreneurship field. The
targeted age group is 18-23 years
both male and female. They also
targeted migrants for the admission

in their schools.
Positioning
(increasing
awareness about
offered products and
services to targeted
customers)
They mainly use social media
marketing to promote their school.
They also use e-mail marketing to
reach their students. They
promote their school by uploading
the pictures on social media
platforms such as Instagram,
Facebook and many others.
They mainly use TV advertisements,
telecommunication marketing by
calling the students and their parents
to aware them about the features of
their college (Ghahnavieh, 2018).
Secondly, they also represent the
business idea of their students in
various national and international
webinars.
PEST analysis- This model is used to analyse external business factors which impact
upon a company’s growth.
Political factors- In context of UK they are having easy trading facilities. Hence, FSB
and LSST College have benefitted to attract international students for their colleges admissions.
Brexit is the situation where UK separated from European Union. Due to Brexit most of the
students from European Unions have to drop out and cancel their admission process in UK. The
total number of admissions get decline due to the Brexit situation.
Economical factor- UK is having high employment rate which help both the colleges to
hire qualified and experienced teachers for teaching (Alava and et. al., 2018). Due to Brexit the
GDP of UK gets impacted due to withdrawal if investment of various European companies from
UK’s economy. Secondly, due to covid pandemic, most of the schools conduct their teaching
activities through online mode which did not help students to learn practical subjects
appropriately.
Social factors- UK people are having diverse culture due to large number of migrants.
They are also focused to gain high quality of education for their children. Hence, this will help
both colleges to gain more students. The main population of client are those students who search
for new courses to learn in academics.
Technological factors- It consist of adopting high and advance technology for the
growth of organisation. In context of LSST, they adopted advanced software and computers for
better practical learning of their students. Remote learning also helps students to continue learn

even in the situation of covid pandemic. Laptops, internet connection and online teaching
platforms help students to clear their academic doubts and sharpen their knowledge related to
their interested subjects.
Top three issues of LSST and FSB and their ways to mitigate them
FSB issues and the way to mitigate them-
Issue
no.
Issues Ways to mitigate the issue
1 To introduce new
courses and influence
students for the
admission in new
course.
Here, college is required to conduct marketing research and
analyse which new courses are having more demands by
students and adopt those courses only.
2 Hiring qualified
teachers for new
courses.
Here, college must test candidate’s theoretical knowledge as
well as practical knowledge for teaching students (Lundan,
2018). Here, school must analyse their teaching style for few
days and ask the students whether the teacher is able to clear
their doubts or not and after getting positive review only
they will hire teachers.
3 Threat from
competitors.
It is essential for them to analyse their competitors and their
strategies well so that they will make defending strategies
accordingly. Reduction in the fee of students and improving
technology at schools for student’s learning may help them
to gain competitive advantage
LSST issues and the way to mitigate them-
Issue
no.
Issues Ways to mitigate the issue
1 Low qualification of
teachers due to high
competition in
It is suggested to LSST to increase the salary package for
high quality subjects so that experience candidates will apply
for recruitment. Secondly, they must add in the terms and

market. conditions of their recruitment and selection policy that they
need high qualification and experienced teachers.
2 Inappropriate
recruiting and
selection process.
Here, they must improve their hiring process by checking the
candidate’s practical knowledge and theoretical knowledge.
Teacher must be hire after testing how they teach to a class of
full of students (Ryan, Soenens and Vansteenkiste, 2019).
Taking students review is helpful in hiring good qualification
and knowledgeable teacher.
3 Ineffective
promotional
technique
It is suggested to LSST to promote their college with new
promotional techniques like SEO, social media, virtual reality
and many others. They must analyse who are their main
customers and then promote their college according to their
customers needs and wants to influence them to take
admission in their institute.
Conclusion
It is concluded that porter five forces will help an organisation to analyse their
competitive factors and STP model will help to analyse targeted market and company's
positioning in market. PEST analysis will help to analyse external factors such as political factor,
social factor and many others and help to analyse their impact upon company. It is essential for a
company to analyse their marketing and other issues and make strategies to mitigate these
challenges.

References
Books and journals
Alava, R.P. and et. al., 2018. PEST Analysis Based on Neutrosophic Cognitive Maps: A Case
Study for Food Industry. Neutrosophic Sets and Systems, 21(1), p.10.
Bolton, C. and et. al., 2018. The power of human–machine collaboration: Artificial intelligence,
business automation, and the smart economy. Economics, Management, and Financial
Markets, 13(4), pp.51-56.
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Ghahnavieh, A.E., 2018. The influence of marketing factors on the marketing strategic planning
in SNOWA corporation. Business and Management Studies, 4(4), pp.52-61.
Lundan, S.M., 2018. From the editor: Engaging international business scholars with public
policy issues. Journal of International Business Policy, 1(1), pp.1-11.
Nguyen, P.D. and et. al., 2020. Factors impacting the marketing consulting services in emerging
markets-an empirical study in Vietnam. International Journal of Business and
Globalisation, 24(4), pp.543-559.
Pervan, M., Curak, M. and Pavic Kramaric, T., 2018. The influence of industry characteristics
and dynamic capabilities on firms’ profitability. International Journal of Financial
Studies, 6(1), p.4.
Ryan, R.M., Soenens, B. and Vansteenkiste, M., 2019. Reflections on self‐determination theory
as an organizing framework for personality psychology: Interfaces, integrations, issues,
and unfinished business. Journal of personality, 87(1), pp.115-145.
Zulfikar, R. and STp, M.M., 2019. Estimation model and selection method of panel data
regression: an overview of common effect, fixed effect, and random effect model.