Marketing Strategies for London School of Science and Technology

Business Consultancy:
Business Report

EXECUTIVE SUMMARY
There had been a discussion about various marketing strategies and the problems that are
faced by the institutions while expanding them. For the purpose of enhancing knowledge about
the various other fields and courses research and its study is essential. With the aim of gaining
knowledge about the market and producing better market strategies through market learning for
the client the report had been prepared. This report will tell about the segment of the customers
where the institution should focus to solve its problem.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................1
RESEARCH ABOUT THE CLIENT..............................................................................................1
Brief Background of Client....................................................................................................1
Identify the Project and the Client..........................................................................................1
Competitor Analysis (Porter's Five Forces framework).........................................................1
Target Customer Market (STP of the Programme)................................................................2
PESTLE Analysis...................................................................................................................3
SWOT ANALYSIS.........................................................................................................................4
BCG Matrix............................................................................................................................4
FINDINGS.......................................................................................................................................5
Recruitment- ..........................................................................................................................5
Positioning- ............................................................................................................................5
Motivation- ............................................................................................................................5
SOLID LINKS.................................................................................................................................6
Related Skills and Expertise of team to the client's needs.....................................................6
SMART Objectives................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Business consulting can be explained as the advices for development of particular areas of
the business such as management, human resource, marketing, public relations, departments,
financial control, security, etc. The report will identify the problems that are faced by the
officials and authorities that provide higher education. The report at the end will showcase the
strategies of institution to target its customers and reach maximum prospects to market their
courses.
RESEARCH ABOUT THE CLIENT
London School of Science and Technology (LSST) is a institution that provides higher education
through various specialisation courses such as business, computing, management, sciences, etc.
Brief Background of Client
The LSSST is an educational institution, which was established in the year 2003 and
provides higher education to the students and it is headquartered at London, UK. The institution
is looking forward to extend its arms towards other courses and increase its portfolio that is to be
introduced in the next academic year’s professional qualifications.
Identify the Project and the Client
The management is focusing towards the development and adoption of professional
qualifications that competitors do not offer so they can gain better competitive advantage
(Barišić and et. al., 2020). LSST desires to enter new areas and in order to do so it requires a
study of the market and its customers.
Competitor Analysis (Porter's Five Forces framework)
Industry analysis is a tool or equipment that facilitates a company to evaluate its position
in the market in comparison to other companies in same industry (Clark and et. al., 2020).
Market forces are an important component to understand and implement effective strategies for
optimum planning of the courses and its requirements in the institution.
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