SWOT Analysis and Marketing Plan for LSST University

This presentation discusses the SWOT analysis of LSST University, highlighting its strengths, weaknesses, opportunities, and threats. It also suggests a new product, a language course, and a marketing plan to target students. The marketing communication plan includes social media campaigns, promotion, and celebrity/influencer endorsement. The presentation concludes with references to relevant literature.

LSST Presentation
Apprenticeship Challenge
Student Name Student Buck ID LSST ID

Introduction
LSST is one of the prestigious university in the UK and for one to be
enrolled ,one has to take tests in English and mathematics.
The students also have to go for an interview with the enrollment
panel and thereafter have an interview with the main teachers fro each
course that one is undertaking.
This ensures that the students enrolled to the university meet the
standards of the university.

SWOT Analysis of LSST
• SWOT analysis is a method that is used to evaluate a company based
on various factors that affects its operation both internal and
external.
• The SWOT analysis is used to give a detailed report on the current
position of an organization and also to have future look of the
organization.

Strength
• Technology advancements in LSST university has made it stand out
among the best as various learning materials can be easily accessed
online by the students.
• LSST has very qualified lectures who have PHD and Masters from
reputable universities around the world thus ensuring students get
quality education
• LSST focus on technology has ensure that students are able to get
practical skills and make them career ready after completion.

Weakness
• Limited time available at the LSST may act as a hindrance in offering
quality education and the performance of the institution.
• Limited exposure to practical work may hinder individual growth to
the students pursuing education at the institute.

Opportunities
• The introduction of online learning and resources is very useful to the
students as they can be able to access materials from anywhere.
• LSST offers various courses in science and technology which positions
it at a very strategic point in terms of academics in this era of
technology growth.

Threats
• LSST is facing competition from other institutions which offer
scholarship to students internationally and locally therefore attracting
the best students.
• The rise of other institutions which offer better remuneration
package to tutors may make it difficult for LSST to maintain its
lecturers.
• The quality of education being offered may be going down due to the
methods used to teach learners which is a big threat to the
institution

New product at LSST
LSST is developing new products to suit the current market .The new
product may include new courses to cater for the needs of all the
students.
LSST should introduce another course on languages.LSST admits
students from all over the world and introducing a course on
languages will help students who join the institution to pursue certain
languages of there preference.
Target audience-Students

Marketing Plan for LSST
• LSST targets students who want to pursue courses in the UK both
international and local students. Introducing a new product offering a
language course will help many international students to enroll and
pursue it.
• The school should come up with a n efficient method of marketing
the new product to ensure the target market is reached. This involves
the use of social media, newspaper and advertisements to ensure the
right audience is reached.
• LSST should also employ the use of the marketing mix to ensure the
various aspects are considered when developing the new product.

Marketing communication plan
• Target audience- Students
• Customer segment- Demographic- Work based division of customer
• Marketing channels- Social media campaigns, Promotion,
celebrity/influencer endorsement.

Conclusion
Apprenticeship is one of the most important aspects of learning.It
helps one to get reliable information and is also able to apply what one
has learned in the real world scenario. The SWOT analysis in LSST has
enabled us to analysis the strengths and weakness.

References
• McCarthy, M.A., Palmer, I. and Prebil, M., 2017. Connecting
apprenticeship and higher education: Eight recommendations.
• Onyima, J., Nzewi, H. and Chiekezie, O., 2016. Effect of
Apprenticeship and Social Capital on New Business Creation Process
of ‘Immigrant’Entrepreneurs. Available at SSRN 2780444.
• Schalk, R., 2017. From orphan to artisan: apprenticeship careers and
contract enforcement in The Netherlands before and after the guild
abolition. The Economic History Review, 70(3), pp.730-757.