Lululemon Case Study

Running Head: LULULEMON CASE STUDY
Lululemon Case Study
Name of the Student
Name of the University
Author Note

1LULULEMON CASE STUDY
Executive Summary
This paper will be exploring the company Lululemon Athletica to understand the series of
bad PR decisions they took while the case of a bad quality pants was threatening their
position in the company to devise new solutions to the problems and to manufacture
strategies that will help the company achieve their SMART objectives that will be beneficial
for their final goals. This will ensure that the company regains the consumers they lost and
the position alongside market competitors all the while providing them with a shopping
experience that will be beneficial for the personal lives of the consumers as well by
integrating a more personalized shopping system, better feedback protocols and superior
social media connect.
Table of Content

2LULULEMON CASE STUDY
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Table of Contents.......................................................................................................................2
Introduction................................................................................................................................4
Communication..........................................................................................................................4
Communication Theory.........................................................................................................4
New communications Plan.........................................................................................................5
Introduction to the Problem...................................................................................................5
Situation Analysis..................................................................................................................5
SWOT Analysis.....................................................................................................................6
Goals..........................................................................................................................................6
Business Goals.......................................................................................................................7
Communications Goal............................................................................................................7
Objectives...................................................................................................................................7
SMART Objectives................................................................................................................7
Study of the Groups...................................................................................................................8
Strategy......................................................................................................................................8
Conclusion................................................................................................................................10
References................................................................................................................................12

3LULULEMON CASE STUDY
Introduction
Public relations are the very integral part of most companies. PR sets the very base of
countless operations because of the fact that the company is nothing without people attached
to it. Countless problems arise in the lifetime of the company, problems that are dissected
even when the company ceases to exist, every mistake is a chance to learn thus, it is
important that the communications managers of every company work on resolving such
issues as soon as possible. Communication that is not paid enough attention to will inevitably
result in problems that will harm the company in the long term (Wilcox, Ault & Agee, 2006).
Therefore, this paper will be exploring the new rules and changes in PR and communication
plans that will be implemented by me as the new communications manager to cover up the
previous damage, establish lost dominion in the market and carefully ensure that there is a
smooth flow of information within and outside the organization.
Communication
Communication consists of the basic foundation of humanity. It is the very method by which
work is done, procedures are started and people survive in this world. Without
communication a person will never be able to get their wants and needs known to the other
person. It is the same with an organization; communication is as important outside the
organization as it is inside the organization. The latter being facilitated and controlled by the
Human Resource department and the previous being controlled by the PR department.
Communication Theory
The communication theory states that communication is the process of transferring
information from one person top the other via various modes of communication. The
recipient decodes the information that is encoded by the sender. On exploring this from the
viewpoint of Lululemon, we realize that it is the flow of information in-between the company