Market Entry of Luminary Bakery into Australia and Denmark

International Entrepreneurship
Market entry of Luminary Bakery into Australia and Denmark

Introduction
Luminary bakery is an non- profit organisation that was opened for supporting
women employment, founded in 2013 by Alice Williams. It's headquarter is in
London, England, having 11 to 50 employees currently working in it (Piazza,
Asplin, and Hallberg, 2019). They sells their products in wholesale. They are
also known for supporting disadvantages women. They provide a safe, secure
and professionalised work culture to the women where they can grow and
flourish their skills. They even provide courses for development of their skills.
Along with courses full time and part time paid employment opportunity is
provided to the women.

Products and services offered by Luminary
bakery
Products
• Almond, cherry and chocolate cake
• Classic carrot cake
• Flour-less chocolate and mixed berry cake
• Flour-less lemon and blueberry cake
• Flour-less letterbox chocolate brownie
• Flour-less letterbox salted caramel brownie
• Flour-less salted caramel and chocolate cake

Continue
Products
• Luminary mini cakes
• Luminary seasonal minis gift box
• Orange, cardamom and pistachio
• Raspberry and white chocolate brownies
Services
• Large cake online gift voucher
• Luminary online and in- store gift voucher
• Medium cake online gift voucher
• Women Employment
• Community Services