Luxury and Green are incompatible goals for the hotel industry

Added on - 22 Nov 2020

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LUXURY AND GREEN AREINCOMPATIBLE GOALFOR HOTEL INDUSTRY
Executive SummaryThe concept of green hotel does not grasp easily be facility operators as the base of hotelindustry is on perceived opulence, luxury and grandeur. In the report author agreed on luxuryand green are incompatible goals for the hotel industry as in order to attract guests managementof hotel industries focused more on enhancing their infrastructure rather than concentrating onimproving the ecological aspects. In the report it was identified that to enhance the revenue,brand image and fame in the market, hotel industries focus more on improving theaccommodation facilities. It can be said that luxury and green are incompatible goals for thehotel industry.
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Luxury and green are incompatible goals for the hotel industry-...............................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONHotel is a commercial establishment which provides lodging, meals and other customerservices. In general, it provides luxurious stay facilities and customers pay against their services.Hotels are classified into categories like 3 & 7 star (Wan, Chan and Huang, 2017). This reportwill discuss about luxury and green hotels which are incompatible goals for the hotel industry.Luxurious hotel is an expensive service which is not affordable by everyone. Green hotelprovides eco-friendly services to customers. They believe that health or environment is moreimportant than money. All facilities in these hotels are environment-friendly.MAIN BODY1.Luxury and green are incompatible goals for the hotel industry-Luxury-A luxury is something costly which is not compulsory for life but gives pleasureto individuals. This comes from Latin word 'Luxus' which define a soft or expensive livingstandard, luxurious life style, excessive gratification of an individual wishes etc. Luxury productsand services provide pleasure or comfort to a person. It is an expensive thing which everyonecan't afford. Everybody wants Luxurious facilities to enjoy happiness but they do not usuallyhave this. Most of the people when they travel from one place to another like to stay in expensive7 star hotels.Green-Green colour is the sign of eco-friendly environment. Few people have greenhousearea in their living place. Hotel industry also follows this green concept. These kinds of hotelsare environment friendly, their managers organize some programs like save water, energy,reduce solid waste to protect environment (Ponomaryova, 2018). Eco friendly hotel has suchaccommodation that makes important environmental improvements to its infrastructure, so that itimpact less on the surrounding area. Eco hotels includes properties in less “natural” location thathave invested in improving 'green' credentials. It is also an expensive service for customers.People want to spend their holidays or tours in luxurious or green hotels but it is notpossible that they get both facilities in one hotel. If hospitality industry has their aim to earnmore profit they would like to avoid eco-friendly facilities . Green hotel includes the use ofrenewable energy sources, reduction of power and water consumption, minimises wastage,follows environmental rules and provision of non-smoking areas. Yes, I agree that luxury andgreen are incompatible goals for the hotel industry. It is quite difficult for them that have bothfacilities which are not possible to maintain. They can only provide single facility at a time. A 7-1
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