Consumer Behaviour Survey for Tourist's Luxury Goods Consumption

Questionnaire
Victoria University is conducting a consumer behaviour survey of tourist’s luxury goods
consumption. The aim of the study is to find out more about their socio demographics,
culture values, shopping motivation that influence theirbuying behavioural intention. All
information and opinions provided will be strictly confidential, used for research purposes
only and managed in accordance with the Privacy Act. Thank you for your time and
cooperation in assisting the educational development of students at Victoria University.
SECTION A. ABOUT YOUR MOST RECENT TRIP
Please tick (√) your choices relate to your most recent trip.
1. How many times have you been to the destination, including this visit?
1 2 3 4 5 More than 5
2. What is your main purpose for visiting the destination? (Tick one box only)
Vacation/leisure Business Shopping
Visiting friends/relatives Cultural event Combination of business and
leisure
3. Who are you travelling with?
Alone Tour Family and friends Spouse/partner
SECTION B. ABOUT YOUR SHOPPING ACTIVITIES
Please tick (√) your selection relates to your shopping activities.
4. What luxury item have you bought or MOST likely to buy during this trip?(Please,
tick only ONE option here)
Perfumes Watches Wine
Clothing/Bags Jewelleries Electronic item
Other(Specify) ...............
5. Which of the following best describes your purchase/ or intention to purchase of
thisitem? (Tick one box only)
Solely purchased for myself Solely purchased on behalf of others
Solely purchased as gifts for other All of the above
6. What is your main reason for purchasing this item? (Tick one box only)
For fun For belonging For prestige
For respect For accomplishment For investment
For self-fulfilment For friendship

7. What is your perception of aconspicuous/luxury item? (You can tick more than one
box)
High quality of material Uniqueness Product exclusivity
Quality of craftsmanship Premium price Aesthetics
Rarity Famous brand Premium quality
Authenticity Expensive price Distinctiveness
SECTION C. YOUR SHOPPING MOTIVATIONS
8. Please indicate your level of agreement with each of the following statements with
1= Strongly Disagree, 7= Strongly Agree
The luxury products and brands that I like best are
ones that express my individuality. 1 2 3 4 5 6 7
I sometimes buy unusual luxury products to create
a more distinctive personal image. 1 2 3 4 5 6 7
When buying luxury goods, an important goal is to
find products that communicate my uniqueness. 1 2 3 4 5 6 7
Using luxury goods helps me to fit in with the
groups I like.
1 2 3 4 5 6 7
Owning and using luxury goods makes me feel
attractive. 1 2 3 4 5 6 7
Using luxury goods provides me with a sense of
self-esteem 1 2 3 4 5 6 7
I like a lot of luxury products in my life. 1 2 3 4 5 6 7
Some of the most important achievements in life
include acquiring material possessions like luxury
goods.
1 2 3 4 5 6 7
Using luxury goods always gives me a lot of
pleasure.
1 2 3 4 5 6 7
I like to own things like luxury goods to impress
people.
1 2 3 4 5 6 7