This presentation covers the strategic pitch and recommendations for the integrated marketing campaign of Lycamobile, a successful virtual network operator. It includes five visual examples of marketing campaigns, similarities and differences, and three strategic recommendations. The presentation is for MBA 404 Assessment 3.

MBA 404 Assessment 3: Strategic pitch and recommendations for Lycamobile's integrated marketing campaign with examples and strategic suggestions.

Integrated Marketing Campaign of Lycamobile - Strategic Pitch

This report evaluates Vodafone's current integrated marketing campaign and provides strategic recommendations based on consumer behaviour and marketing psychology. It includes an introduction, evaluation, strategic recommendations, conclusion, and references.

Strategic Pitch: Consumer Behaviour and Marketing Psychology for Vodafone

Woolworths is facing challenges in inviting people to take part in the seven-week balanced living challenge. However, the opportunity linked with this campaign is to offer a healthy and diseases free lifestyle to Aussies and expand its business in other industries. The communication objectives are to spread awareness, enhance demand and retain its acquired brand image. The target audience is people aged 15-45, millennials, young age group customer segments, and fitness enthusiasts. The key benefits are a healthy lifestyle, prevention of hazardous diseases, and encouraging people to adopt healthy food products. The tone of voice is informal. The main competitors are Coles and Aldi. The deliverables include newspaper ads and social media marketing with a budget of AUD 103,200 and AUD 300,000, respectively.

Challenges and Opportunities Faced by Woolworths in their Healthy Food Range Campaign

This report discusses the integrated marketing communication strategy of Commonwealth Bank of Australia through various mediums like television, radio, digital, print, and social media. It also covers the basic budget concepts and evaluation metrics used by the bank.

Finance

Political Science

Integrated Marketing Communications for Commonwealth Bank of Australia

The Ring Security Doorbell is a device designed to provide security and convenience to homeowners through video surveillance and smart doorbell technology. As the marketing manager, the communication objective would be to support the growth of the brand by providing blanket security coverage to end-users at their convenience. Traditional and non-traditional promotional vehicles could include TV ads, newspaper promotions, events, and word-of-mouth advertising. To close a sale, a salesperson should greet the customer, detail the product's features and benefits, and address any questions or concerns. Two potential sales promotions for Ring Security Doorbell are tie-ups with big brands and cross-selling, as well as initial days of aggressive marketing campaigning and sponsorships.

Assessing Retail Outlet

Essay

This presentation discusses adaptation and standardization of marketing mix, CBBE model, integrated communication mix and methods, and measurement of success in marketing.

Group Marketing Management Report and Presentation

Presentation

This article analyzes the social media channels used by Under Armour to create customer awareness and assess the credibility and authenticity of the source effectively. It also explores the conversations associated with fitness and workout routines, and the key search terms for Under Armour. The article provides insights into the company's social media strategy and its impact on brand exposure and revenue generation.

Integrated Marketing Campaign of Lycamobile - Strategic Pitch

End of preview

Strategic Pitch: Consumer Behaviour and Marketing Psychology for Vodafone

Challenges and Opportunities Faced by Woolworths in their Healthy Food Range Campaign

Integrated Marketing Communications for Commonwealth Bank of Australia

Assessing Retail Outlet

Group Marketing Management Report and Presentation

Social Media Channel Conversations about Under Armour

Integrated Marketing Campaign of Lycamobile - Strategic Pitch

End of preview

Strategic Pitch: Consumer Behaviour and Marketing Psychology for Vodafonelg...

Challenges and Opportunities Faced by Woolworths in their Healthy Food Range Campaignlg...

Integrated Marketing Communications for Commonwealth Bank of Australialg...

Assessing Retail Outletlg...

Group Marketing Management Report and Presentationlg...

Social Media Channel Conversations about Under Armourlg...

Strategic Pitch: Consumer Behaviour and Marketing Psychology for Vodafone

Challenges and Opportunities Faced by Woolworths in their Healthy Food Range Campaign

Integrated Marketing Communications for Commonwealth Bank of Australia

Assessing Retail Outlet

Group Marketing Management Report and Presentation

Social Media Channel Conversations about Under Armour