(M26197) - International Marketing

International Marketing M26197
Sujon

Contents
Introduction:.........................................................................................................................................1
Analysing the selected product:...........................................................................................................1
Country analysis:...................................................................................................................................2
Consumer analysis................................................................................................................................3
Competitors’ analysis:..........................................................................................................................3
Hofstede cultural dimension (UK vs. Canada)......................................................................................3
Marketing mix analysis:........................................................................................................................4
Market entry strategy:..........................................................................................................................4
References:...........................................................................................................................................5

Introduction:
There are different chocolate manufacturing business are operating in the UK and global
market. Cadbury is one of the most recognised chocolate manufacturing brand that started
their journey since 1976. There are different sub-brands and products does this business is
having and having the headquarters of their global confectionaries in London since 2010.
Double Decker is one of the chocolate bar brand that introduced under Cadbury. This
business is having direct presence in more than 50 countries and having wide range of
chocolate, ice creams, deserts, biscuits and different confectionary items. There are different
brands does running under this business like dairy milk, Bournvita, Oreo, Double Decker etc.
this business is having strong presence in the USA China, UK and Australian market. Canada
is one of the potential market and this business is having plan to launch their Double decker
chocolate bar on that market while they are already having reputation with some other sub-
brands and products in the target market. these all products and brand running under the
Mondale international that reach the revenue margin at $28.7 billion in 2021 and having
presence over 150 countries into eh world. This business sis also having more than 79000
employees. This business segmented theory products under different brands and categories
that helps to ensure strategic growth too (Canada’s chocolate market share by company,
2021)
This paper analyse the product and the country that the business can make further market
expansion. It also shows the market entry strategy and use marketing mix to analyse the
market to justify the chosen market and product for this business to ensure effective growth.
Analysing the selected product:
Cadbury is having wide range of products and services. In this paper, double decker
chocolate bar of Cadbury selected for the market expansion. This is one of the product that
listened under the confectionary items. This business taken the idea from double-decker
busses. This business are also using double-decker buses for the promotion of this products. It
is important to check the mixture or ingredients of this products. This product is mixing with
nougat, milk, crunchy, chocolate, cereals etc. where the major target of this product is
children while different age’s people are buying this but children the major potential
customer for the product. This product tis having their distribution agents this product is also
selling via e-commerce sites like using Amazon, Alibaba etc. this products is attached with
the Cadbury that is having strong brand image. This product is also having the nutritious
value that is giving more energy because it contains nuts and nougats. Per bar of this product
contains (54.5G) contains with 13% of energy, 13% of fat, 24% of Saturates, 33% of sugars
and 2% of salt that shows more energy does the product is giving and that is good for
children and young age people