Personnel Resourcing and Development in Sheraton Skyline Hotel London Heathrow

This document explores the personnel resourcing and development in Sheraton Skyline Hotel London Heathrow. It covers the impact of macro environment factors on the hotel industry, the importance of effective recruitment and selection process, the factors affecting culture, diversity and equality in the organization, and the methods of performance management utilized by the hotel to achieve targets and maintain competitive advantage. It also provides recommendations for the issues raised in the report.

M5X01921 PERSONNEL
RESOURCING AND
DEVELOPMENT

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Pestle Analysis of the chosen location related to the hotel in order to demonstrate a critical
understanding of management and business environment in which personnel professionals works........3
TASK 2.......................................................................................................................................................4
Importance of effective recruitment and selection process in order to gain competitive advantage.........4
TASK 3.......................................................................................................................................................5
Analyze the principle factors affecting the culture, diversity and equality of an organization.................5
TASK 4.......................................................................................................................................................6
Identify and analyze the method of performance management utilized by organizations to ensure
achievement of targets and maintaining competitive advantage..............................................................6
TASK 5.......................................................................................................................................................7
Outline plan that offers recommendations on issues raised in the report.................................................7
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

INTRODUCTION
Personnel resourcing refer as part of personnel and the development that mainly focuses
on recruitment and released the employees or individuals from the organizations. The report is
based on Sheraton Skyline Hotel London Heathrow. It is contemporary hotel near Heathrow
airport which offers an indoor pool with bar, rooms and American & Indian restaurants. The
Assignment will cover pestle analysis for identifying the external environment of Sheraton
Skyline Hotel that will demonstrate critical understanding of the business and management in
which work is done by personnel professionals. It will discuss the significance of effective
selection and recruitment process in the hotel industry for gaining the competitive advantage.
Furthermore, the study will analyze principal factors which affect the Equality, Diversity
and Culture of the organization. It will further describe and identify the main methods of
performance management which is utilized by the firm for ensuring that targets are achieved and
firm is able to gain competitive advantage. Lastly, the report will submit the outline plan that
offers recommendations for the issues which are raised in assignment.
TASK 1
Pestle Analysis of the chosen location related to the hotel in order to demonstrate a critical
understanding of management and business environment in which personnel professionals works
Pestle Analysis of Sheraton Skyline Hotel London Heathrow
 Political Factors – The government has control to ban the hotel industry due to COVID-
19 implications, this will affect the business of Sheraton Skyline. The hotel is affected by
rules and regulations of the government (Eze and Omena, 2019). There is also affect of
Brexit on Sheraton Skyline. Also, being in hotel line business the Sheraton Skyline has to
pay heavy taxes. This eventually affects the organizational profitability.
 Economical Factors – The exchange rates fluctuations can affect the business of
Sheraton Skyline. The unemployment rate in UK has also impact the hotel industry
business. As the clients and tourists have not enough money to afford a luxurious hotel
rooms or to do any big mega events. By this the hospitality business can go downfall.

 Social Factors – Due to COVID-19 pandemic the people are earning less this will make
people bound to purchase cheaper hotels. Hence, the business of Sheraton Skyline is in
danger there is huge chances that the hotel owner has to suffer from losses as tourist and
travel industry is also going downfall. People are travelling less due to corona virus
danger. But on the other hand they are also providing rooms for COVID-19 patients and
have grabbed this opportunity for making profitability.
 Technological factors – Technology plays crucial role to drive the business of Sheraton
Skyline Hotel towards the success. The organization is using technology in the hotel for
improving the overall efficiency and satisfying the clients and customers needs. Sheraton
Skyline Hotel is also using digital technology for doing promotion of their hotel and for
attracting the large amount of guests and customers. They are using various social media
channel for doing promotion such as Facebook and Instagram. By this the sales of hotel
rooms gets increased.
 Legal Factors – The Sheraton Skyline Hotel London has to follow various laws such as
Employment, health and safety and equality (Phillips, 2017). They are abiding by these
laws and have to do fair recruitment and selection process as per equality law. They have
to ensure that proper health and safety measures have been taken in the hotel to give
protection to their employees, workers, chefs and guests which are staying in the hotel.
They also have to provide minimum wages and salary to the workers and employees
which are working in the hotel.
 Environmental Factors – The weather and climate around Sheraton Skyline Hotel
London also impact the guests and tourist preferences whether they want to stay in the
hotel or not. Hotel guests comes to spend their vacations or for business purpose. Hence,
they want relaxing and soothing environment so that they can spend quality time in hotel.
Sheraton Skyline also tries to maintain greenery around the hotel which can attract the
visitors mind.
TASK 2
Importance of effective recruitment and selection process in order to gain competitive advantage
Importance is described as follows -

 Finding candidates who are qualified - It is important for Sheraton Skyline hotel to
find skilled workforce in the hotel. Appropriate candidates should be recruited in order to
increase the sales of hotel rooms (Slater, 2019). If the potential employees are present in
hotel that are able to greet the guests successful and able to satisfy their wants then guests
will prefer to come and visit the hotel again. Customer services are improved if there is
qualified workforce available in the hotel. Hence the customer satisfaction gets increased
in hotel.
 Saves money and training time - HR department of Sheraton Skyline Hotel should ask a
set of questions during selection process in able to fulfill the needs of the job. They
should check whether the employees have sufficient skill or not. This will really helpful
for HR department of the hotel for recruiting the A level workforce. They don’t have to
spend additional money on the training of the employees if they already have skillful
workforce. Hence, it will cut of additional costs for the training. This will help the hotel
to sustain competitive edge.
 Potential legal ramifications get reduced - When recruitment and selection process are
done with effectiveness the chances of finding in legal issues are also reduced in Sheraton
Hotel London. Employers can get fired or sued if they take any type of bias decision
during recruitment and selection process (Adisa, Osabutey and Mordi, 2017). Any type of
discrimination is not allowed under Equality Act. It is important to keep interview
questions more professional and not asking any irrelevant question that can create
misconceptions. Hence, there is importance of effective recruitment and selection process
in Sheraton Skyline hotel.
TASK 3
Analyze the principle factors affecting the culture, diversity and equality of an organization.
There are various factors affecting culture equality and diversity of the Sheraton Skyline
Hotel. First and foremost factor that is affecting culture is the organization is the working style of
an individual in the organization which can result in conflicts and disputes among the
subordinates. The nature of the activities performed by the individuals in the Sheraton Skyline

Hotel also affects the working culture in an organization as each and every employee will be
working in his own style without knowing the purpose of the job.
The diversity in the Skyline Hotel is also affected by the religion and culture of
individuals working in the organization, as there will be different believes of every individual
according to their religion and culture (Taylor, 2018). The diversity is also affected by equality
in the organization as if there will be no fixed standard or regulation in the firm related to wages
and salary of individuals then there will be disputes and conflicts among the individuals based on
their culture and religion.
The equality in the organization is the key factor of growth and development. The
equality is affected behavior and nature of the spear as the superior should not be partial or bias
towards any of the individual employee. The equality laws either made by Taylor or Henry
Fayol's will be helpful in removing the problems related to equality in the Skyline firm. The
equality is also affected by the structure of the organization as if the structure will be rigid then
there will be no problems related to partiality. The equality not only refers to biasness or
partiality related to income or behavior at the workplace but also means equal opportunities of
growth and development for each and every employee.
TASK 4
Identify and analyze the method of performance management utilized by organizations to ensure
achievement of targets and maintaining competitive advantage.
There are various key performance indicators which are used as common tools for analyzing
and measuring annual performance of the Sheraton Skyline Hotel. The key performance
indicators are kind of strategic tools that aim towards the growth and development of the
organization in the cheapest way. Some of the key performance indicators are as following -
 Performance Appraisals - These are often known as the key indicator in the list of
performance indicators (Performance Appraisal Methods, 2020). The performance
appraisal of the employees in the Skyline Hotel will be helpful in analysing the overall
growth and development of every individual employee in his field. This is the only tool
which measures the performance individually.

 Management by objectives - This is a process of defining objectives and then analysing
how these objectives will be achieved by one of the best way or method. This technique
is also said as an extension of the method study given by F.W Taylor.
 Rewards and recognition programmes - The motivation in each and every employee is
necessary for long term survival of the Sheraton Skyline Hotel. The reward and
recognition programs will be helpful in keeping the employees motivated in order to
ensure high productivity in the organization. Reward and recognition programs can we
both monetary and non monetary incentives. The monetary incentives include wages and
salary; non - monetary incentives include peer recognition program and organizational
climate, etc.
 Personal development plans - These are considered to be one of the most effective
techniques in the list of performance indicators (Tkachenko, 2018). The personal
development dance refers to training and development of individual employees in
Sheraton Skyline Hotel in order to increase capacity of production of the employees in
individual means. The performance level can be increased if the employees will be
trained and having the right skills that is need for performing that particular job.
 Regular feedbacks - The performance level can also be increased by the performance
appraisal method but for maintaining the performance standard on regular basis it would
not be much effective. For this regular feedback are necessary in Sheraton Skyline Hotel.
TASK 5
Outline plan that offers recommendations on issues raised in the report
Plan that offers recommendations
Vision - The vision of Sheraton Skyline Hotel London is to become travelers top priority hotel in
London.
Mission - The mission is to make it easier for the guests for exploring, relaxing and enjoying in
Sheraton Skyline Hotel.

Objectives
 One of the objectives is to increase the customer engagement by satisfying their needs.
 To improve the customer service.
 To improve the profitability of hospitality business.
 To implement performance management methods in hotel (Antonio, 2017).
SWOT analysis of Sheraton Skyline Hotel London
Strength
 Sheraton Skyline keeps on innovating in their systems and procedures for integrating
commitment and for ensuring they value for guests and client money.
 They provide good customer service to their guests and clients.
 The Sheraton Skyline Hotel is continuously reinventing them in order to lead from the
competitors.
Weaknesses
 The Sheraton Skyline is unable to do expansion of their business.
 They are unable to create their brand value.
 They spend very less amount on promotional activities.
Opportunities
 Sheraton Skyline can do expansion of their hotel business.
 They can focus on performance management in hotel in order to ensure that targets are
achieved on timely basis.
Threats
 Sheraton Skyline hotel is facing huge competition from other competitive brands which
are well established in the London.

 Economic recession due to COVID-19 can have get implications on hospitality business.
This is adversely affecting the revenues of Sheraton Skyline.
Recommendations
 Sheraton Hotel London should try to treat every guest like a VIP.
 They need to give training to the employees for improving the customer services in the
hotel (Aangenendt, Boender and Lodewijk-Schmidt, 2019).
 Sheraton Skyline Hotel London should give personalized customer services by which the
guest’s satisfaction level that are staying in hotel rooms will get increased.
 The Hotel should improvise their technology toolbox.
 Sheraton Hotel London can also provide complimentary services and can offer freebies to
their guests.
 They should ask their guests to provide feedbacks about the hotel room service. This will
help the Sheraton Skyline Hotel to improvise their room services.

CONCLUSION
It has been summarized that personnel resourcing helps in managing the potential and
performance of individuals which is employed by the organization. It has been evaluated that
there is potential impact of macro environment factors on hospitality business. Effective
recruitment process in Sheraton Skyline can help the hotel to sustain competitive advantage. It
has been concluded from the study that in Sheraton Skyline Hotel London, there should be equal
opportunity of promotion, training and development of skills and abilities of every individual and
employees. The Equality, culture and diversity all are affected by numerous factors in the
Sheraton Skyline Hotel, the impact of whose may not be major but can affect the working of the
organization. It has been determined that there are various methods of performance management
that can utilize by Sheraton Skyline Hotel such as performance appraisals, management by
objectives, rewards programmes, regular feedbacks from the guests and personal development
plans.

REFERENCES
Books and Journals
Aangenendt, M.T.A., Boender, Y. and Lodewijk-Schmidt, L., 2019. Strategic Human Resource
Management and the research-teaching-practice nexus: strategic personnel planning &
professional diversity; a poster-presentation.
Adisa, T.A., Osabutey, E.L. and Mordi, C., 2017. The challenges of employee resourcing: the
perceptions of managers in Nigeria. Career Development International.
Antonio, B.R., 2017. Training of personnel as business process. Стратегии развития
социальных общностей, институтов и территорий. Т. 1.—Екатеринбург,
2017. 1(3). pp.263-265.
Eze, I. and Omena, E.S., 2019. The Importance of Human Resource in Nigerian Organisational
Development. The Melting Pot. 5(2).
Phillips, S., 2017. Resourcing Strategies'. The Emerald Handbook of Modern Information
Management. Emerald Publishing Limited. pp.707-728.
Slater, R.E., 2019. The Professionalisation of Human Resource Management: Personnel,
Development, and the Royal Charter. Routledge.
Taylor, S., 2018. Resourcing and talent management. Kogan Page Publishers.
Tkachenko, T., 2018. Development of Tourist-resourcing Potential of Ukraine (Practical
Aspect). Вісник Київського національного університету культури і мистецтв.
Серія: Туризм. (2). pp.91-99.
Online
Performance Appraisal Methods, 2020. [Online]. Available through:<
https://corehr.wordpress.com/performance-management/performance-appraisal-
methods/>