MAACK CARE HOME Business Plan

MAACK CARE HOME

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Table of Contents:
Section A: Business Overview
Section B: Management Structure
Section C: Operations and Logistics

Section One A
Scenario: A: B:
Business Overview (approx.250 words)
1.1 Business summary: Please write business outline. (who, what, where, When and how)
A business plan is basically a written document that gives whole details about the business like how a
business—usually a start up, define its goals and objective and how they achieve their objectives. The start up
which choose for this report is MAACK CARE HOME. Since 2004, the respective company devoted in
providing home form home service for those peoples who are not able to manage their life without regular
nursing assistance. The respective company is a privately held company, who's headquarter are located in
Birmingham, West Midlands, UK. They provide employment to around 201-500 employees. The company
have six dedicated care homes in the area of Birmingham and Wolverhampton.
1.2 Describe your core product or service:
The core services which are provided by the company are room and board, personal care comprises of
“dressing bathing and toilet assistance” and 24 hour emergency care. These services are provided for those
individuals who are no longer able to manage their daily life routine without regular care as well as without
nursing assistance.
1.3 Your immediate and future business aims:
The immediate plan of the MAACK CARE HOME is to provide a safe, neutering and welcoming environment
to the user of the services, so that they are able to grow at their own pace in order to maximise their potential
emotionally and physically. If this plan is successfully implement by the management then it will be the great
start for such start up(Ferreras-Garcia, Hernández-Lara and Serradell-López, 2019). The future aim of the of the
business is to provide services like monitoring of medication and social and recreational activities which is very
essential in the today's era after the arisen of COVID 19.
1.4 Please state the amount of seed capital required and partner investment :
(Up to a maximum of £40,000 – see ‘Assignment Scenarios’ doc. for
clarification)
The amount of seed capital required is £30,000 in the form of a government loan. This loan is taken for a time
period of 10 years at the interest rate of 5 %. In addition to this, the start up is started by four partners and the
amount which is invested by each partners in the venture is £2500. So the total capital which is required to be
invested is £40,000.