Macro and Micro Analysis of Ola Cabs in France

MACRO AND MICRO
ANALYSIS
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TABLE OF CONTENTS
INTRODUCTION............................................................................................................................3
MICRO ENVIRONMENT..............................................................................................................3
SWOT of Ola cabs.......................................................................................................................3
Porter Five Forces........................................................................................................................4
MACRO ENVIRONMENT.............................................................................................................5
Pestle Analysis.............................................................................................................................5
CONCLUSION................................................................................................................................9
REFERENCES...............................................................................................................................10

INTRODUCTION
The micro and macro environment of the country refers to as the overall business
environment which impacts the whole working of the business (Pelto, 2019). The present study
is based on the company Ola Cabs which undertakes its micro and macro environmental factors
which impacts its business.
MICRO ENVIRONMENT
Market Trend in the taxi market
The major trend in taxi market is that many self-driving cars have been invented and big
organizations are participating to promote these self-driving vehicles (Maphosa, 2018). Another
trend is that also water taxi has been started and is trending theme in current market. It is an
opportunity to go across river fronts, snorkelling, and many other customers for picking water
taxi.
Who are key Competitors in the market
There are many similar companies working in same sector. The major competitors of Ola
cabs in France such as Taxify, Heetch, LeCab, Chauffeur prive, Le Taxi and many others
(Gonzalez-Feliu and et.al., 2014).
Customer attitude
The attitude of consumers towards the taxi is very welcoming and positive because of the
reason that there are many different and large tourist places in France and therefore for the
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residents of the country it is a medium of travelling. So, the residents of France promote the taxi
business (Zhang, Zhong and Jiang, 2017). Also, another reason is that the fuel prices are very
increasing and if the people will go on with their vehicles then they have to fill their vehicles
fuel. Instead of this the consumers prefers to take cabs and go wherever they wish to go.
SWOT of Ola cabs
Elements Description
Strength The company ahs the first mover advantage
as a taxi aggregator.
The company is having a high consumer
base and high network.
Weakness The misbehave of the drivers impact the
goodwill of the company as the drivers are
the only people who represent the company.
Another weakness is that the amount of cash
burning is high.
Opportunities The major opportunity is of increasing
internet use and increase in the usage of
smart phones can be a great opportunity to
be used.
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