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Macro and Micro Business Environment : Report

   

Added on  2020-01-28

15 Pages4388 Words112 Views
Strategy
Macro and Micro Business Environment : Report_1
EXECUTIVE SUMMARY In this summary there are external and internal environment of Lenovo company. In thisreport is critically analysis internal environment of a company by resources based review in thistangible and intangible assets can be analyzed. In tangible assets can be touch and feel while inintangible assets it cannot be touch such as Brand image etc. internal environment also includevalue chain analysis and innovation. In external environment there are various factor affects thecompany 2
Macro and Micro Business Environment : Report_2
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................41. Critically analysis of External business environment..................................................................52. A critical analysis of the internal environment of the firm and how it impacts its strategicposition and in particular its strategy of innovation on Lenovo company.......................................73. Evaluation of the company innovation strategy........................................................................104 Recommendation that would allow Lenovo company to adjust/re-invent or develop a newstrategy that takes advantage of innovation opportunity...............................................................115.Summary on the implications for stakeholders based on analysis and recommendation...........13Conclusion.....................................................................................................................................14REFERENCES .............................................................................................................................143
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INTRODUCTIONStrategy is a method of achieving a particular goal over along period of time. Differentskill are used for carrying out the plan. In this present report selected organization is LenovoGroup Ltd. It is a Is a Chinese multinational company with headquarter in Beijing, China, andUnited States. It sells personal computer, smartphones, servers, tablet computer, IT managementsoftware and smart television. In 2015. Lenovo was the worlds largest personal computer vendorby unit sales. The present report is based on macro and micro business environment and the challengesthey face in innovating new strategy. A critical analysis on internal environment objectives andcurrent approach to innovation. Further in this report also recommend the strategy for reinvent oradjust by taking advantage of innovation. Also identify the stakeholder and the implication forthem of recommendation. 4
Macro and Micro Business Environment : Report_4

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