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Macro and Micro Environmental Factor Assignment

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Added on  2020-10-05

Macro and Micro Environmental Factor Assignment

   Added on 2020-10-05

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ASSIGNMENT 1
Macro and Micro Environmental Factor Assignment_1
ContentsINTRODUCTION.....................................................................................................................................3Main body.........................................................................................................................................3Micro environmental factor..............................................................................................................3Macro environmental factors:............................................................................................................4Organisation need to manage responsibly and sustainably and behave ethically in relation due to thesocial issue.........................................................................................................................................5CONCLUSION.....................................................................................................................................5REFERENCES..........................................................................................................................................6
Macro and Micro Environmental Factor Assignment_2
INTRODUCTION Business environment includes those Factors which may or not be under the controlof the organisation but they can affect the performance and growth of the company. itinvolves micro environmental factor such as customer, supplier, competitor and marketintermediaries and the macro environmental factor such as technological, political,economical and social factors (Andersson, Dasí, Mudambi and Pedersen, 2016). This essaypresents the macro and micro environmental factor which affect the nature of the modernbusiness in the global environment. In this we will also discuss why organisation andindividual need to manage responsibly, sustainably and behave ethically towards the social,cultural and environmental issues.Main bodyMicro environmental factor: it includes those factors which affect the nature ofthe modern business in the global environment such as suppliers, customers, marketintermediaries and competitorsSupplier: it is the important factor of every business firm because it provides the rawmaterials and components. Suppliers influence the nature of the modern business in theglobal environment because a smooth and efficient working of the firm requires the bettersupply of the raw materials. Customer: success of every industrial establishment is largely depending on its customersbecause sales of the product and service are critical for firm’s survival and growth. Customerinfluence the nature of the enterprise in the global environment because the need of theconsumers changed regularly and it is not possible for a firm to provides the products andservices according to the requirement of the firm.Market intermediaries: it plays an important role in the selling and distributing the productof the firm to consumers. Market intermediaries also influence the nature of the modernbusiness in the global environment because market is directly link with the enterprise.
Macro and Micro Environmental Factor Assignment_3

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