Influences of Macro-economic Activity on Virgin Atlantic Airlines

Business Management
BMP4003 Business Environment
Assessment 2
Influences of Macro-economic
Activity
Submitted by:
Name:
ID:
Contents
1

Introduction 3
An explanation of two macro-economic factors that the chosen
business will need to consider and the influences these could have
on its business outputs (macro-economic factors e.g., economic
output, unemployment rates, inflation etc.) 3 - 4
How will the UK current growth rate impact on the chosen business
(give reference to economic life cycle, GDP, inflation,
unemployment rate) 4 - 6
How can the government current intervention methods affect the
selected busines? (e.g., fiscal and monetary policies, furlough
scheme etc) 6 - 7
What are the current global challenges facing by the chosen
business and recommendations on how to overcome them in this
current time? 7 - 8
Conclusion 9
References 10
2

Introduction
In the below report, Macro-economic factors and practices are analysed and
discuss on behalf of the company Virgin group. A Virgin group is a well known
business organization in UK which cover all the field from Virgin Atlantic airlines to
Virgin media. It is owned and control by the founder of the business named Sir
Richard Branson. During pandemic, the company liquidity position has badly
impacted. Hence, the owner need to prepare a report with the help of macro
economics activity. Macroeconomics are the type of practice which only concentrate
on the action of economics such as fluctuation in economic output, charge of interest
and foreign exchange, inflation and the equilibrium of cost (Abardeh and et.al., 2022).
The following report critically analyzed the Virgin Atlantic Airlines business which is
foreign airlines situated on England over the period of 1984. After observing this
business, all the economic factors, present intervention of government and the day
to day challenges which is facing by a specific business firm currently along with
some recommendations are explained.
An explanation of two macro-economic factors that the
chosen business will need to consider and the influences
these could have on its business outputs (macro-economic
factors e.g., economic output, unemployment rates,
inflation etc.)
Microeconomics is play a vital part in every organization to measure the
surrounding and consumer behavior on the basis of a particular goods or services. It
is also termed as a key aspects of government events and authoritative financial
which are impacted the tradition and domestic economy of United Kingdom. There
are two factor especially which effect the macro-economic: unemployment and the
inflation are listed below:
Unemployment Rate: It is the major drawback of every people or population
of the country because it is the situation when people are trying to be employed but
it not works at all (Ampountolas, 2019). In simple words, it can be says that the
candidate are searching the job but not hired by a single business organization. Due
this factor the economy condition of a particular company are effected. This situation
3