Analysis of Macro-Economic Factors Affecting Virgin Atlantic Airlines
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This report analyzes the macro-economic factors that can influence the business outputs of Virgin Atlantic Airlines, including inflation, unemployment rates, and government policies. Recommendations are provided to overcome challenges such as fuel costs and customer experience.
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Contents INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 An explanation of two macro-economic factors that the chosen business will need to consider and the influences these could have on its business outputs.......................................................3 How will the UK current growth rate impact on the chosen business?.......................................5 How do government's present day interference methods affect the selected businesses?...........6 What are the ongoing global challenges that the business would face? Give recommendation for overcoming these challenges.................................................................................................7 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION The report prepared as under takes in account the concept of Business environment which is being influenced and impacted by various elements as well as factors that are present in the surroundings. These elements might affect and impact the demand and supply prevailing and existing in the economic conditions of the environment. It explains what is being pricing strategy of the business existing in the business. This might influence proprietors interest in indirect manner influence the financial change, proprietors interest and state run in formation and administration of the workforce. Macroeconomics policies would take into account various aspects which would help in finding, gathering and identifying monetary related policies, unemployment and rates prevailing in the economic environment (Adelopo, Lloydking and Tauringana, 2018). In the stated report the company which is being taken into consideration and account is Virgin Atlantic Airlines which is being established and developed by Nik Powell and Richard Branson. The company which is being established deals in Virgin occasion, virgin aircraft and virgin media and so on. In the report below it concentrates over the examination and analysis of wide range of elements which would be influencing the working of Virgin Atlantic Airline which would consider expansion, UK developed rates, Unemployment rates, GDP and flow circumstances as well. MAIN BODY An explanation of two macro-economic factors that the chosen business will need to consider and the influences these could have on its business outputs A macro-economic factor can be termed as an influential financial, natural and political situation that generally influences a territorial or domestic economic system. These factors generally lead to influence wide track of individuals in the surrounding and not just a few persons. The examples of these factors are the rate of unemployment, the high prices, economic results. These factors are looked and monitored very closely and attentively by the government authorities, individuals and the businesses in the country as they have the influence of these factors in their working. The macroeconomic factors can be positive, negative or neutral having their individual and different effects and influence on the receiver’s end. The managing department of Atlantic airlines is influenced by a number of factors which are initiation assistance or selected objectives in the research. Virgin Atlantic also began the world-
wide courier from London to Falkland Island in 1984. Macro plan of actions have influenced the airlines functioning and methods sanctioned by the organisation (Akadiri and et.al., 2020). Few of the causes are represented here which has caused changes in the enterprise of the Airlines: 1.Inflating Economic Cost: The inflation rate is the relative upsurge in the cost of the commodity in a period of time. Enlargement is that portion of economic system in which large scale monetary elements concern to the inflated prices. This increase in the prices affects the development in the economic scenario and deals with an important part related with the keeping up of the growth and development a a constant pace. Inflation leads to the surge in the prices of the products being produced and sold within the economy which leads to a further increase in the standard of living for each and every person. In this scenario the cost of travelling of the establishment will inflate due to the increase in labour costs and management expenditures that will increase the gross cost amount of the business. Many difficulties and halts are faced by the management that occur in the distribution of products and administration services. With an increase in the expenditure, the ticket cost also increases and this leads to a decline in the number of travellers with the airlines. The elementary requirement of any airline is the fuel necessity for the travel which due to this has become very expensive. The information of the travellers is exploited by the airlines and also by its partners to track down the location and whereabouts of the passengers and can utilise this for target marketing with the intent to gain the number of passengers which will lead to an increase in the sales of company (Alnawmasi and Mannering, 2019). 2.Rate of unemployment: This implies to the number of people who are up for a job but the chances for them to get the job are very less. In short this defines the workforce that is ready for the job but are not able to find and have one. This situation arises when the jobs available in the economy are less or limited and the number of people who are unemployed and are in search for a job. One more reason for the absence in the desired number of jobs in the last 2 years is the pandemic. Corona virus also played a prime role in the increase in the search for a job seeker as people who were having a job prior to the pandemic have also lost their jobs due to COVID. The level of unemployment has augmented in the last 3 years due to the pandemic and the state of the market also is very unlikely to what is desired by the public. The expenditure of the company is around $531
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million. This has led to an upsurge in the employment expenditure of the company as the staff of the airlines has also increased. How will the UK current growth rate impact on the chosen business? As per the various sources, it shows that growth rate of economy of UK has increased by 7.5% in the year 2021 and GDP of the economy elevated by 1%in the 3 month. UK is a developed economy has a high financial position therefore have high competency of growth and development at a greater pace. Covid-19 has shown great effect on all organization, positive effect was on the healthcare industry which showed a high growth and productivity while the other industries suffered a huge loss of productivity and revenue. Data available shows that there is decline of 9.4% in the non-medical company (Diop, Asongu and Tchamyou, 2022). Economic life cycle:Every economy has a 4 stages for growth process namely construction, pinnacle, development incorporates development and box.taking example from virgin airlines to understand life cycle. Expansion: In this stage the business's production is high, interest rate is low therefor pressure on inflation is high. Peak: peak is a stage where the growth is its highest level, creates emplace in the economy. Contraction: correction period when the employment and production falls and price becomes stagnant. Trough: when the productivity reached to the lowest and growth which is declined starts to recover (Evans, 2018). Gross domestic product (GDP):It is a measure for calculating the monetary value of the goods produced in the economy over a period of time. In UK it is 1% in the 2021 for a month. The reason for 1% increase is stated due to tourism and travel according to the study. Inflation:A period in an economy where the price of the goods and services in the market increases, due to rise in demand and shortage of supply in the market. Unemployment:A phase of economy when there is a lack of employment people are with no job. In UK there is unemployment due to lack of vacancy in the market.
How do government's present day interference methods affect the selected businesses? There are people who are observed to have played a prominent role in the marketplaces, the reason for this is that they have the potential to change the policies and work environment which would consider monetary and fiscal and also take into account the overall operation based functions of the economy. It also helps in amplifying the currency and the upsurge in profit and interest as well. In context of Virgin Atlantic Airlines there are a shade of various policies of government authorities which impacts the business. The various methods are as follows: Monetary policy:it is also referred to a set of actions which helps in controlling the amount of funds which is available in the economic environment and also directs the channel that supplies new currency. In other words, it can be defined as the instruments which are administered by the central banking system for taking a good care of the rates such as supply, demand, money, and the interest rates as well. It can also be elucidated as a money supply which diminishes when the rates are changed. It is set by the Central Banks and modify the interest rates as well as money supply(Hang and Huy, 2021). Virgin Atlantic Airlines focuses on effective operation and working that can help the business by stronger alteration of monetary based policies. Virgin Atlantic Airlines would be measuring the enhancement in working and can predict the interest rates of individuals and see that the funds are moving in the right directions. Furlough scheme:It deduces towards the leave which are temporary and are bagged by the workers and employees for distinct needs or situations, it can also be due to commercial situations of the job holders either long term or short term. This program has been arranged and emerged in order to support employees who are working in Covid-19 related circumstances and are taking interim leaves due to risk factors. In context to Virgin Atlantic Airlines, the managerial level employees will be benefited by this scheme of taking interim leaves. This system is further beneficial for the airlines to acquire enhanced performance and operation from the employees which is favourable for the organisation. This is the technique where employees are able take leaves and still enhancing the working as well as making profits for the business. It is a win situation for both employees as well as the business. Fiscal Policy:This is a policy or plan of action that is used for the government tax based policies and disbursement to create economic related surroundings which takes into
account inflation, growth, goods and services and demand for employment. According to the present budget balance post, it suggests that the combination between the two or three has been predicted that the overall GDP is exceeding by 3% while the government meets the rule by 5% of GDP. This policy is perceived to target the government debt and also assessment of government's current budget. What are the ongoing global challenges that the business would face? Give recommendation for overcoming these challenges. The ongoing global challenges that the Virgin Atlantic Airlines could face would be the changes that can happen in the economic environment which would affect the functioning and operations of the business entity. The problems that could be face in the environment would be of change in climate, pollution, lack of education, unemployment and many other problems that can be caused (Kohlscheen, Mojon and Rees, 2020). Mostly these were the issue which were faced during COVID and is expected to the company that these will overcome it. Fuel:This is defined as the gross rate and cost of the fuel is inflating on a regular basis which can be determined to be the extra cost for the airlines. This leads to an increase in the financial operations of Virgin Atlantic Airline. This is the main cause for the increment in the fuel prices that lead to a major influence in the overall gross profitability of the airlines (Lindemann, 2020). As the number of airlines company all around the world are many, hence the increment in the fuel cost is understood. With respect to Virgin Atlantic Airlines, they can work on reducing their profitability and can achieve the revenue and source of income for the airlines.This problem is being faced by many airlines and companies across the globe.Experience of travellers:For an airlines business, the comfort and customers travel experience plays a significant role as the clients working across the industry perform their functions throughout the airlines business worldwide. Virgin Atlantic Airlines caters and rendersgreateramenitiestotheemployeesanditstravellersandaimsathigher satisfaction from them as it would prove to be of a great assistance in attracting more clients and passengers from variety of sources. The company should also make a plan of actiontorenderservicestoitspassengersandworkersaccordingtotheirneeds necessities and wants and should provide and plan its services accordingly. This will
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further lead to the growth of business in terms of revenue and would help the future prospects of the airlines flourishing. State of Unemployment: This is defined as the state in which the individual is without a job, this has been defined to increase with the after-effect of COVID-19 as many employees, labourers and workers have been removed from their jobs or employment. The decrease and failure in the employment has affected the airlines business and has reduced the overall yearly profit of the organisation (Nathaniel and et.al., 2021). The chances and possibilities available to the businesses in this environment are very low than the amount that is desired in the present scenario.The airlines need to establish and modify the available working opportunities and situation for the betterment of the employees of the airlines as it would prove to be beneficial for them and would help them achieve their desired results. CONCLUSION The report prepared can be elucidated as Macro financial aspects is designated as that part of inspection which is focused and interested with the economic yields, loan costs, unemployment prices, loan related expenses, costs and so on. In a way there are several effects of influencing the business in general sense. In the above report, a company has been chosen to assess the general economy of the business which can be estimated by its GDP and development of economy.The public authority's current mediation tools and approach would affect the economic policies and plan of action which would blend monetary based approach and financial arrangement. There are additional types of Global changes that would affect and shape the company through natural issues like environmental changes, impurity as well as climate. Such developments can have an impact on the company due to increase in the fuel expenses which results in misuse of funds. The review also tells about the powerful administrations which are helping the business for efficient use of resources. The financial decision would assist in examining the associate's chances for further progress.
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