Macro Environment Analysis for Eli Electric Car

Running head: MACRO ENVIRONMENT ANALYSIS FOR ELI ELECTRIC CAR
Macro environment analysis for Eli Electric Car
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1MACRO ENVIRONMENT ANALYSIS FOR ELI ELECTRIC CAR
The Eli Electric Car, introduced by Eli Electric Vehicles, is an attempt to modernize
and urbanize the maneuverability on street during short trips (Eli.world 2018). The vision of
the company has been founded on the belief that personal transport should be fun, engaging,
and agile - something the user looks forward to. This product is to be released in the market
through a crowdfunding website, namely indiegogo.com. The following paper attempts to
carry out a macro environmental analysis of the market.
Macro environment analysis
The six factors affecting macro environmental analysis are:
 Demographic environment – The demographic in this case would be young people
between 25 and 35 or families looking to purchase affordable cars.
 Economic environment – The sales of electric cars was slow till the year 2009,
however, it has experienced a boom in the last 8 years (Efthymiou, Antoniou and
Waddell 2013).
 Political factors – Since electric cars are environment friendly, they garner the support
of the government. It is important to take into account the various taxes and laws
imposed on electric cars specific to the particular location. These political factors
would further propel the popularity of Eli Electric Car in Malaysia.
 Natural environment – The Eli Electric Car has been designed to be completely eco
friendly. It does not release harmful emissions into the environment, reducing air
pollution significantly. That is why electric cars have gained prominence in the recent
years (Lee, Thomas and Brown 2013).
 Cultural and social environment – It is imperative for every brand to take into account
the social and cultural factors while introducing a new product into the market. For
one, the cultural landscape is going to be altered because conventional vehicles are