Macro Environment Analysis on Burger Fuel

Running head: MACRO ENVIRONMENT ANALYSIS ON BURGER FUEL
Macro Environment Analysis on Burger Fuel
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1MACRO ENVIRONMENT ANALYSIS ON BURGER FUEL
EXECUTIVE SUMMARY
The primary objective of the particular report is to study a food organisation named Burger
Fuel. The study focuses on analysing the major macro-environmental factors of the
organisation. Further, the study examines the theoretical implication of those significant
factors and their impact on the concerned product. This helps the survey to determine the
potential opportunities and threats for the Burger Fuel that may help them in their future
strategical plan and implementations.

2MACRO ENVIRONMENT ANALYSIS ON BURGER FUEL
Table of Contents
Introduction................................................................................................................................3
Analysis of the Macro Environmental Factors...........................................................................3
Political factors.......................................................................................................................4
Economic factors....................................................................................................................6
Social Factors.........................................................................................................................7
Technological factors.............................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11
Appendices...............................................................................................................................14
Appendix 1...........................................................................................................................14

3MACRO ENVIRONMENT ANALYSIS ON BURGER FUEL
Introduction
The product chosen for the study of the given report is Burger Fuel (Vandevijvere,
Aitken & Swinburn 2018). The concerned organisation is identified as the industry of hotel
management. Burger Fuel is analysed as a New Zealand based restaurant that specialises in
servicing of food products. The concerned organisation has a background of owning a
franchise in around six countries and one remote located area in 88 locations with an
approximate of 54 in New Zealand itself. The excellent fast foods served by the concerned
organisation included a menu of vegetarian and vegan delicacies, variants of hamburgers,
chicken and beef dishes as well as fries delicacies. The first commencement of the Burger
Fuel was debuted in the year of 1995 in the region of Auckland, New Zealand. Furthermore,
the industry was recognised to spread its wings all across the globe in the year of 2007
(Abdul-Razzaq, 2016).
The main outline of this report is defined to examine the significant macro-
environmental factors that impact the effectiveness and efficiency of the working structure of
the organisation. In this viewpoint, the report critically explains the theory of the four major
elements that follows with the demonstration of the application of the same to the concerned
industry.
Analysis of the Macro Environmental Factors
As implied by Charter & Tischner (2017), the macro environmental factors are those
external factors of a business environment that are uncontrollable. These factors influence the
decision making process of an effective organisation. The critical analysis of the proposed
theory of macro environmental factors helps in the determination of the possible threats and
opportunities for the business entities. In this connection, the four major macro-