PESTEL Analysis and Porter's Five Forces

The assignment content is about conducting a PESTEL analysis to analyze the macro environment and identify potential opportunities and threats. It also involves Porter's Five Forces framework to examine industry attractiveness, including factors such as threat of new entrants, bargaining power of consumers and suppliers, threat of substitutes, and competitive rivalry. Additionally, competitor analysis is conducted to evaluate competitors' strategies, markets served, sustainability initiatives, financial performance, strengths, and weaknesses. Finally, market analysis includes examining the scope, size, and structure of the market, value requirements of segments, consumer behavior, and market dynamics.

MACRO ENVIRONMENT - PESTEL ANALYSIS
FACTOR NATURE OF
CHANGE
LIKELY IMPACT
(high/moderate/low)
OPPORTUNITY/
THREAT?
POSSIBLE RESPONSES
POLITICAL
ECONOMIC
SOCIAL

FACTOR NATURE OF
CHANGE
LIKELY IMPACT
(high/moderate/low)
OPPORTUNITY/
THREAT?
POSSIBLE RESPONSES
TECHNO
LOGICAL
ENVIRO
NMENTAL
LEGAL
TRENDS
INDUSTRY ATTRACTIVENESS – PORTERS 5 FORCES

THREATS OF NEW ENTRANTS
BARGAINING POWER OF CONSUMERS
BARGAINING POWER OF SUPPLIERS
THREAT OF SUBSTITUTES

COMPETITIVE RIVALRY
OVERALL INDUSTRY ATTRACTIVENESS

COMPETITOR ANALYSIS
COMPETITOR STRATEGY MARKETS
SERVED
SUSTAINABILTY
INITIATIVES
FINANCIAL
PERFORMANCE
STRENGTHS WEAKNESSES

COMPETITOR STRATEGY MARKETS
SERVED
SUSTAINABILTY
INITIATIVES
FINANCIAL
PERFORMANCE
STRENGTHS WEAKNESSES

MARKET ANALYSIS
Market scope, size and structure
Value requirements of segments in the market

Consumer behaviour
Market dynamics