This briefing note discusses the macro-environmental changes that Watches of Switzerland can expect to face over the next 12-24 months and how it needs to factor into long-term planning. The report outlines the top 3 major macro-environmental issues that will impact upon the organization, ranks the issues in terms of urgency, provides critical discussion points for the board of directors and lists the sources used to evidence the argument. The key issues identified are competitors, organization, market, suppliers, distributors, and global macro-environmental factors. The macro-environmental factors discussed include gross domestic product, inflation, employment, political, economic, social, technology, legal, and environmental factors.