Impact of Macro Environmental Factors on Global Events: A Case Study of 2003 ICC Cricket World Cup

Global events

Table of content
 Introduction
 Positive and negative impact of global events
 Evaluating macro environmental factors and its influence on global event industry
 Recommendation of 2003 ICC Cricket World Cup
 SWOT analysis of 2003 ICC Cricket World Cup
 Evaluating the criteria for successful planning of an event
 Conclusion
 References

Introduction
 The present study is based upon an event of 2003 ICC Cricket World Cup.
 Thus, company wants to undertake a solo project where study will shed a light upon
importance of global event.
 The presentation will determine the effect of macro environment upon events by
considering both positive and negative aspects.
 Further, it will also use SWOT analysis tool in order to assessing the criteria that is
essential for a successful planning of an event.

Positive and negative impact of global events
 Within an event, there are many macro
environmental factors that affect the
global events in both manners.
 Thus, before conducting any event, it is
necessary to monitor an environmental
assessment that assists manager to
proceed.Physical and
environmental
impact
Physical and
environmental
impactPolitical
impact
Political
impactTourism and
economic
impact
Tourism and
economic
impactLegal
consideration
Legal
considerationMacro
environment
factor
Macro
environment
factor