Impact of Macro Environmental Factors on Global Events Industry

GLOBAL
EVENTS
(PART B)

TABLE OF CONTENTS
1. Introduction
2. Evaluate the macro environmental factors
3. Impact of macro environment factors on global events industry
4. Influence of macro environment factors on decision-making and
organizational behavior
5. Positive impacts of the global events have on the macro environment
6. Influence of positive impact on decision-making and organizational
behavior
7. Negative impacts of the global events have on the macro environment
8. Influence of negative impact on decision-making and organizational
behavior
9. Recommendations for improvements to minimize adverse impacts and
maximize profit
10. SWOT analysis
11. Examine the criteria essential for the successful planning of events
12. Conclusion
13. References

INTRODUCTION
Global events are considered as the events which are organized
and conducted on an international basis. Case studies shoes and
here is the FIFA world cup held in 2010. It is hosted by South Africa
with 32 teams from different countries. Championship winner was
the Spain national football team. The following discussion is based
on the macro environmental factors of the FIFA world cup and its
impact on global events industries. Discussions are also made on
the positive and negative impact and its influences on decision
making and organizational behavior. SWOT analysis and the
successful planning of events are also discussed along with the
conclusion and recommendations for improvements to minimize
the adverse impact and maximize profits.

EVALUATE THE MACRO
ENVIRONMENTAL FACTORS

 Micro environment includes the pestle analysis which contains political,
economical, social, technological, legal and environmental factors.
 Political factors affected the 2010 FIFA world cup in South Africa are the
government regulations and deregulations and size of government
budgets.
 Economic factors affected are financial market structure and foreign
exchange rate.
 Social factors affected are attitude towards health and safety and
attitude towards immigrants.
 Technological factors affected are research and development
investment levels and acceptance of mobile payments services.
 Environmental factors affected are corporate social responsibility and
influence of climate change.
 Legal factors affected are securities law and business laws (Buhalis
and Leung, 2018).

IMPACT OF MACRO ENVIRONMENT
FACTORS ON GLOBAL EVENTS INDUSTRY