Macro Environmental Factors Influencing Operational Working at L'Oréal Group

SOE11112 Creating
Business Excellence
and Marketing

Table of Contents
Introduction.....................................................................................................................................3
Main Body.......................................................................................................................................3
Introduction to brand: L'Oréal............................................................................................3
Quality is Everyone's concern; Business model of L'Oréal...........................................3
Trends shaping the beauty industry; L'Oréal Group.....................................................4
L'Oréal Group responding to such changes..................................................................5
Potential challenges and future growth opportunities; L'Oréal.....................................7
Conclusion......................................................................................................................................8
References.....................................................................................................................................9

Introduction
The macro environment factors of a business firm are an inclusion of external
forces such as demographic, economic, social, cultural, technological and political. A
business manager of a corporate firm have less or no control over such factors (Peralta
and Soltero, 2020). For the given report essay key considerations to operational
working at L'Oréal S.A. is being taken into consideration. Given firm works in consumer
good industry and is also regarded as world's largest cosmetic company which has its
headquarters in Clinchy, France (Kaswengi and et. al., 2020).
Presented essay will evaluate on macro factors influencing on operational
working of the business firm. Furthermore, considerable responses of respective
operational firm will be recorded when dealing with such factors. In addition to this,
effective marketing strategy will be formulated in respect to direct efforts produced in an
operational firm to counter possible issues and challenges to be faced in the
organisational firm (Pierre and et. al., 2018).
Main Body
Introduction to brand: L'Oréal
L'Oréal is a French personal care company that is being headquartered in
Clinchy, Haults-de-Seine along with a registered office in Paris. The provided company
is one of the world largest companies that has specialisation in cosmetics products for
which skincare, make-up, hair care etc. are being taken into consideration. For the
provided essay key issues and challenges faced by the company while operating in
contemporary market will be taken into consideration.
Quality is Everyone's concern; Business model of L'Oréal
According to information given in L'Oréal Group, (2021), ranging skin care
products of given company dedicates on qualitative aspects of their mode to delivery to
customers. Effective emphasis is being set by managers of respective company in
terms of attracting customers by offering good quality of skin care products.
Coordinators of company strives on their quality by enabling 4 steps for which safety of
company products can be ensured by their customers (Perry, 2020). First characteristic
states about ingredient which is an inclusion of quality origins and hazard potential.