Evaluation of Macro Environmental Factors Affecting Organizational Performance: A Case Study of Park Plaza Hotel

PRESENTATION AND
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Positive and negative impacts of macro environment-................................................................3
Internal and external analysis-.....................................................................................................5
Strengths and weaknesses interrelate with external macro factors-.............................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment refers to the factors which affect the performance of an
organization. It consists various internal and external elements (Neck, 2018) The report will be
evaluating such macro environmental factors which are affecting the organizational performance.
At the end of the report internal strengths and weaknesses would be evaluated considering the
relationship with external factors of the entity. With respect to the analysis SWOT and PESTEL
analysis will be carried out for the organization and at the end of the report some suggestions
would be extended to help management in making favourable decisions to hike organizational
performance.
MAIN BODY
Park Plaza hotel is located in central London, UK. It is operating its business across the
nation and well-known for its lavish services and great ability to meet the demands of the
customers. It is having business of both hotel and resorts. The organization is targetting upper
mid market and giving them best services to get strong position in the market.
Positive and negative impacts of macro environment-
For Park Plaza hotel, PESTEL analysis is being carried out as-
Political factors-
The entity is operating its business across UK but having its customers from across the
world so global political factors are affecting the business. After Brexit to operating business is
not much easy for the entity and having issues with respect to eutopian clients. For instance- In
Covid-19 the government of UK imposed travel ban which affected the business of the entity. On
the other side the norms for such organization have been eased by the government so can
perform better, which is helping to enhance capabilities in the market.
Economic factors-
Economy of the world specifically of UK, got hammered in last couple of years. In lock-
downs a range of hotels got suffered. The entity is offering good range of services such as
Mandara spa, restaurant and bar and many such attractive offers yet not getting equal response
from the customers due to poor performance of the economy. At the same time now the economy
is getting recovered which is paving way to make more profit. That is the reason now Park Plaza
is offering attractive discounts such as at the rate 25%, so can take benefit (Werdani, et al. 2019)
Social factors-