Business and Business Environment: Impact of Macro-Environmental Factors on Sports Companies

Business and the
Business Environment

Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Various sports companies' types and missions............................................................................3
The magnitude and reach of different types of business sectors.................................................5
Links among various organisational functions:...........................................................................6
PART 2............................................................................................................................................7
Positive and negative impact of the macro-environmental on business operations....................7
Examination of strength and weakness of organisation through internal and external analysis: 9
Strengths and weaknesses with respect to external macro elements:........................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment refers to the internal and externals surroundings which are having impact
on the business of the organisation. The business environment is one of the wider and valuable
aspect of the organisation which the managers need to analyses. It is very important for the
managers of the organisation that they effectively analyse the environment of business because it
helps them to established effective strategies in the organisation. There are number of internal;
and external factors are present in the market which the management of the organisation need to
evaluate in effective manner because it helps them to use for achieving success in the market.
The external factors are legal, environment, political and internal factors are culture belief and
many more. The impact of these factors are both positive and negative on the business of the
organisation. If the management of the organisation analyse the impact of these factors then it
becomes easy for them to take advantage of these factors and makes them opportunity for the
organisation. There are different types of internal and external stakeholders are present in the
organisation such as suppliers, customers, employees, management and many more. The
evaluation of needs of these stakeholders are very important for them to analyse the same. It
provides different opportunity to the company because it helps them to a grab these opportunities
in effective manner. The organisation which is chosen here to demonstrate this report are Sobell
leisure centre and Admiral sportswear which are sports organisation of the world. the report
shows the pros and cons of the macro environmental of business operations with the help of
PESTLE and SWOT analysis. With the consideration of this project, objective and structure of
the company and the relationship between different functions of organisation are outlined.
PART 1
Various sports companies' types and missions
All the three organisation which is chosen above in the report are respected field of the
organisation which has conducted their business in the market of United Kingdom (Akhtar and
Sushil, 2018). All the companies which is taken here are having different mission and visions
and the brief discussion related to same are given below:

Public Sector: These companies are having a legal status of public organisation of the market.
The government of the respected country has enables number of subsidies and other benefits to
these organisation of the market. The aim of these organisation is not to earn profit for their
personal needs but to conduct the business for the welfare of the society. One of the valuable
example of this type of organisation is UK sports council which is the organisation run by the
government of United Kingdom (Bedi, 2019).
Mission: The mission statement of the company reflects to maximise the production of company
by effectively allocation of resources.
Construction by law-
 Central government- All the companies of the market which are working under the head
of Public company are controlled and managed by central government. These companies
of the country are supported by the government in term of monetary.
 State government: There are only few departments are present in the market which is
controlled by the state government otherwise the main responsibility of the management
are lies in the hands of central government.
 Local government— It is not possible for any type of local government to interfere in the
working of public organisation.
Private sector- It is related to those organisation of the market which is managed and controlled
by private individual or the corporate in the market. The central objective of the company behind
the the performance of these types of business is to earn the profit for their personal needs and
desires. The environment of privatisation are very high in the world under which the government
backed company are handover to corporates for the fixed commission. One of the important
advantage of this scenario is that it helps the organisation to become more competitive and their
management becomes effective in the market (Belyaeva, 2018).
Mission – The main objective of the company is to earn huge profits from the market and helps
the organisation to achieve growth in the market.
Construction by law -
 Sole proprietorship refers to those entity of the business under which the whole business
of the organisation are controlled and managed by single person. All the decision related
to the business are taken by this single authority in the organisation.