This document discusses the macro environmental factors that influence businesses and their objectives. It covers the size of organizations in terms of number of employees, turnover, and asset value. It also includes PESTLE analysis for two firms (TESCO and Walmart), SWOT analysis for TESCO, and the application of external factors to strengths and weaknesses. Additionally, it explains how the structure, scope, and size of a firm reflect its objectives, as well as the complexities of different structures and sectors and their impact on objectives.